Product Manager

Role Purpose

The Bundling Product Manager shapes and evolves a platform that enables digital service providers to reach customers through partners such as telcos, banks and enterprises.

The role connects customer, commercial and technical needs to create scalable, reusable bundled offers. It ensures the platform makes it easier to launch partnerships, manage activation and subscription lifecycles, and expand into new markets without bespoke integrations.

This is a collaborative, strategic role for someone who enjoys solving complex problems, setting clear priorities and turning opportunities into valuable products to scale. Its impact is central to growing distribution by helping partners broaden their service portfolios and helping merchants reach new customers at scale.

Key Responsibilities

• Product Strategy:
  • Develop and execute the product strategy for our payment marketing products, aligning it with the overall company vision and goals as well as a wide range of internal stakeholders. Continually assess the needs of customers, market trends, competitive opportunities, and threats in defining and evolving the product strategy.
• Requirements-Definition:
  • Develop comprehensive product plans, incorporating market requirements, define the competitive arena, and establish the objectives, strategies, and actions required to achieve business goals. Produce high-quality requirements documents and effectively prioritize and manage the scope of each product launch to deliver key capabilities on time and on budget. Write user stories to communicate customer needs in an agile development environment.
• Prioritization:
  • Provide value-based prioritization of product development initiatives to ensure maximum ROI and market-driven alignment. Deliver world-class innovation in features, usability, and product performance in a consistent cadence of releases. Manage a cross-functional process for prioritizing, delivering and launching major product releases.
• Product Development:
  • Lead the end-to-end product development lifecycle, from ideation to launch and adoption to scalability.
• Stakeholder Collaboration:
  • Collaborate closely with internal stakeholders to gather feedback, understand their pain points, and incorporate insights into the product development process. Act as the primary point of contact for all product-related inquiries. Drive product adoption and customer satisfaction by monitoring product performance, gathering feedback, and implementing improvements.
• Product-Roll-out:
  • Work with teams to create and execute go-to-market plans for new features. Monitor key performance metrics to ensure product performance and identify optimization opportunities.
• Industry Expertise:
  • Stay up to date with the latest trends, best practices, and advancements in Martech and bundling solutions. Act as a thought leader within the organization, providing insights and recommendations to senior management
    
    

Measures of Success 

1. Product delivery - Roadmap delivery against agreed outcomes; Ensures investment is translated into usable, valuable capability
2. Partnership growth - Number of live partners and merchants; expands distribution reach and revenue opportunity.
3. Product adoption - Active offers; activated users, activation conversion rate; Demonstrates that customers and partners are receiving value from Boku
4. Platform reusability - % of launches using standard capabilities; Improves scalability, margin and operational efficiency.
5. Speed to market - Time from signed partnership to launch; time to configure a new offer; Reduces delivery cost and enables faster revenue generation
6. Partner and merchant satisfaction - Partner satisfaction/NPS; support volume; Strengthens retention and makes the platform easier to grow.

Key Skills, experience and Competencies

• API Design - Expertise in understanding API design, reverse engineering, and developing comprehensive requirements for API specifications and solutions.
• Stakeholder Management - Experience working across functional teams and stakeholders (both internal and external).
• Building the Roadmap - Experience owning/driving roadmap strategy and definition.
• Problem Solving – Investigates and understands the nature of the issues, thinks of way to turn potential issue into valuable solution.