Brand Partnerships Manager
About the job
- Background in brand partnerships, sponsorship, or experiential/activation marketing, on the agency or brand side.
- A track record of structuring and closing partnership or sponsorship deals, ideally involving events, festivals, hospitality, or experiential marketing.
- Existing relationships with brand marketing teams and/or agencies in relevant categories.
- Comfort with commercial negotiation, contracts, and commission/fee structures.
- Ability to build senior relationships, sell consultatively, and communicate return on investment rather than just inventory.
- Ability to turn a brief into a creative activation concept that feels native to the event.
- A full UK driving licence is preferable, given travel to sites across the UK.
- Build and manage a qualified pipeline of brand partnership opportunities across trader units, food and beverage destinations, pop-ups, supper clubs, workplace engagement, and food creator/influencer partnerships.
- Proactively identify and approach target brands, particularly in drinks, hospitality, lifestyle, and consumer categories, and build direct relationships with brand marketing teams and agencies.
- Translate brand objectives into creative activation concepts rather than sponsorship slots.
- Build the commercial model for each partnership and negotiate terms that protect margin and the fan experience.
- Hand confirmed briefs over to the delivery team, and remain engaged through activation.
- Report pipeline, revenue, and margin progress regularly.
- Work regular evenings, weekends, and event days during the live events season, broadly April to September, and travel to festival, stadium, and event sites across the UK, including occasional overnight stays.
About the company
Togather connects clients with a curated selection of over 1,500 suppliers for events, including street food vendors, private chefs, and traditional caterers. It offers instant quotes, flexible payment options, and a handpicked supplier list, all through a user-friendly booking system. Revenue is earned through a commission on the fees paid to suppliers booked via the platform. The service differentiates itself with a vetted network of high-quality providers and a UK-focused platform that makes planning easier for both experienced event organizers and first-time planners. Its goal is to make event planning in the UK seamless and stress-free by quickly matching clients with reliable suppliers and handling the booking and payment process.
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2011
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Simplify's Take
What believers are saying
- July 2026 acquisition expands Togather into bars for stadia and festivals.
- Klimato partnership adds carbon-labeling, helping enterprise buyers meet sustainability procurement requirements.
- Recent hires Ross Spencer and Will Holdoway strengthen B2B marketing and live-delivery execution.
What critics are saying
- Events remain relationship-driven; venues can bypass Togather if suppliers sell directly.
- Integrated food-and-bar operations raise execution risk across 60+ staff and festival deadlines.
- A single operational misfire at Silverstone or Boomtown damages trust and renewal rates.
What makes Togather unique
- Togather unifies 1,500+ suppliers across UK events, from caterers to venues.
- July 2026 Field Vision Bars acquisition creates one food-and-beverage operator for live events.
- Togather's flexible payments and instant quotes reduce planning friction for corporate and private buyers.
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Benefits
- Hybrid Work Options
- Paid Vacation
- Paid Holidays
- Parental Leave
- Wellness Program
- Mental Health Support
- Gym Membership
- Commuter Benefits
- Employee Discounts
- Company Social Events