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The Greater Change

Digital Marketing Manager - Real Estate Development

Marketing Generalist & ManagementPosted on Nov 8
Full-timeDubai - United Arab Emirates

About the Job

Requirements

  • A bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
  • At least 10 years of progressive digital marketing experience, including at least 3 years leading a digital function or multidisciplinary team.
  • Demonstrated success owning digital strategy, significant media investment, and measurable commercial outcomes.
  • Strong experience in real estate, hospitality, luxury, or another sector involving high-value purchases and longer sales cycles.
  • Experience supporting multiple project launches, brands, or markets simultaneously.
  • Strong practical knowledge of performance marketing, search engine optimisation, social media, website optimisation, customer relationship management, marketing automation, and analytics.
  • Experience developing acquisition forecasts, allocating budgets, and improving performance across the marketing and sales funnel.
  • Ability to connect advertising, website, and customer relationship management data to evaluate lead quality, conversion, and sales contribution.
  • Experience selecting and managing agencies, technology partners, and digital platforms.
  • Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and relevant customer relationship management and automation platforms.
  • Experience building teams, establishing operating processes, and presenting recommendations to senior leadership.
  • Familiarity with applicable UAE advertising and data privacy requirements.
  • Strategic and commercial judgement, with accountability for digital investment and results.
  • Strong functional leadership and ability to build, challenge, and develop specialist teams.
  • Advanced understanding of performance marketing, customer acquisition, and conversion optimisation.
  • Ability to connect brand-building activity with demand generation and longer-term sales outcomes.
  • Strong analytical judgement, including understanding attribution limitations and data quality.
  • Effective budget planning, forecasting, and investment prioritisation.
  • Ability to challenge agency recommendations and assess technical proposals.
  • Strong cross-functional influence across Brand Marketing, Content, Sales, Technology, and Development.
  • Ability to present complex findings as practical business decisions.
  • Ability to manage competing priorities and multiple launches while maintaining delivery standards.
  • Sound judgement under pressure, including making decisions, addressing underperformance, and escalating risks.

Responsibilities

  • Develop and deliver digital marketing strategies for the company, new brands, and individual project launches, translating marketing direction and business objectives into integrated campaigns that build visibility, generate qualified demand, support sales conversion, and strengthen customer engagement.
  • Lead the digital customer journey across paid media, websites, search engine optimisation, social media, customer relationship management, and marketing automation, ensuring coordinated channels, audience targeting, consistent messaging, reliable tracking, and measurable outcomes.
  • Oversee the SEO Specialist, Social Media Manager, CRM & Automation Specialist, external digital agencies, and specialist partners, and coordinate with Brand Marketing, Sales, and Technology.
  • Own the digital marketing strategy and annual operating plan for the company, its brand portfolio, and individual developments.
  • Translate business priorities, sales targets, launch schedules, and audience insights into digital objectives, investment plans, and delivery roadmaps.
  • Define each digital channel’s role across brand awareness, demand generation, lead nurturing, and conversion.
  • Establish audience and market priorities, including domestic and international acquisition strategies where relevant.
  • Set performance targets, resource requirements, and operating standards across the digital function.
  • Partner with Brand Marketing and Content to align digital strategy with approved positioning and use audience and performance insights to inform campaign development.
  • Lead digital agency procurement, evaluate capabilities, negotiate scopes with internal teams, and establish accountability for results.
  • Own paid media strategy, investment allocation, and performance across search, social, display, video, and other relevant acquisition channels.
  • Develop demand forecasts and campaign scenarios based on sales objectives, historical performance, market conditions, and available budgets.
  • Direct acquisition, remarketing, and audience development strategies for investors, end users, brokers, and other priority segments.
  • Establish structured testing across audiences, creative, offers, channels, and landing pages.
  • Allocate and reallocate spend within approved budgets based on lead quality, conversion performance, and commercial priorities.
  • Work with Sales to assess the acquisition funnel and identify whether performance gaps arise from targeting, messaging, digital experience, lead handling, or follow-up.
  • Hold agencies and internal teams accountable for qualified lead generation, cost efficiency, appointment conversion, and attributable sales contribution.
  • Maintain company ownership and oversight of advertising accounts, audience assets, campaign data, and platform access.
  • Own business strategy and development roadmaps for corporate and project websites, landing pages, and relevant digital sales platforms.
  • Prioritise digital improvements based on customer needs, launch requirements, conversion opportunities, and commercial impact.
  • Direct website partners and internal stakeholders through briefs, acceptance criteria, delivery milestones, and performance expectations.
  • Set the search engine optimisation strategy with the SEO Specialist, covering technical performance, content priorities, search visibility, and sustainable organic growth.
  • Lead conversion rate optimisation across enquiry journeys, forms, calls to action, and key website interactions.
  • Establish digital launch readiness standards for approved content, mobile experience, lead routing, integrations, analytics, and quality assurance.
  • Partner with Technology on platform architecture, integration requirements, security, reliability, and scalability.
  • Set strategic direction and performance expectations for corporate and project social media channels.
  • Lead the Social Media Manager in defining channel roles, audience growth strategies, community management standards, and publishing priorities.
  • Partner with Brand Marketing and Content to shape digital campaigns and content formats using audience insights, platform behaviour, and commercial objectives.
  • Integrate paid and organic activity to strengthen campaign reach, engagement, and customer progression.
  • Establish social listening and escalation processes to identify audience needs, emerging opportunities, and reputational concerns.
  • Direct digital amplification of launches, leadership communications, events, and key business milestones.
  • Evaluate content effectiveness against channel objectives and use findings to inform creative and media decisions.
  • Own marketing strategy for customer relationship management, audience segmentation, lead nurturing, and lifecycle communications.
  • Lead the CRM & Automation Specialist in building journeys that improve engagement, qualification, reactivation, and conversion.
  • Agree lead definitions, qualification criteria, routing rules, response expectations, and feedback processes with Sales.
  • Define marketing requirements for customer relationship management configuration and integrations, working with Technology and Sales on implementation.
  • Establish a consistent view of lead sources and customer progression across advertising platforms, websites, and customer relationship management.
  • Develop strategies for database growth, audience enrichment, cross-project interest, and re-engagement.
  • Set standards for database quality, consent management, communication preferences, and access controls with relevant internal teams.
  • Ensure automation remains relevant, accurately configured, and aligned with inventory, project milestones, and sales priorities.
  • Own the digital measurement framework, connecting channel performance with qualified demand, sales progression, and commercial outcomes.
  • Establish dashboards, reporting definitions, attribution principles, and data quality controls across platforms and customer relationship management.
  • Present performance reviews to the Head of Marketing, explaining results, investment decisions, forecast changes, and corrective actions.
  • Develop and manage digital budgets covering media, agencies, platforms, and specialist services.
  • Assess investment effectiveness using cost per qualified lead, appointment conversion, customer acquisition cost, and attributable sales contribution, accounting for available data limitations.
  • Build and develop a high-performing digital team through clear responsibilities, measurable objectives, coaching, and performance management.
  • Review agency performance and address underdelivery through improvement plans and contractual processes.
  • Identify capability gaps and recommend changes to team structure, systems, or external support as the portfolio grows.
  • Evaluate artificial intelligence, automation, and emerging digital tools through business cases, controlled trials, and measurable results.
  • Resolve cross-functional dependencies and escalate material delivery, budget, or performance risks to the Head of Marketing.

Desired Qualifications

  • Experience in the UAE real estate market is strongly preferred.
  • Arabic language skills are an advantage but are not essential.

About the Company

The Greater Change

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Total funding
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Founded
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