Junior Area Sales Manager

Role Overview

About Samyang Foods Europe
Samyang Europe B.V. is the official European subsidiary of Samyang Foods, a renowned Korean producer of premium dried noodles and iconic K-food products. As the exclusive distributor of Samyang products in Europe, we bring the bold and authentic flavors of Korea to local markets. Our flagship product, the Buldak spicy noodle series, has captivated taste buds worldwide, making Samyang a household name for those who crave intense, unforgettable spice.

Role Overview
The Junior Area Sales Manager supports the development and execution of the commercial strategy within an assigned market cluster.
Working closely with the Area Sales Manager, the Junior ASM contributes to distributor development, retail expansion, route-to-market execution, sales planning, and market analysis.
The role is designed as a stepping stone toward a future Area Sales Manager position and offers broad exposure to distributor management, retailer development, business planning, and cross-functional collaboration.

Key Responsibilities

Distributor Management Support

• Support the ASM in managing relationships with distributors and key customers
• Participate in Joint Business Reviews and Annual Business Planning processes
• Monitor distributor performance against agreed targets and KPIs
• Follow up on action plans and business opportunities identified during distributor meetings
• Assist in onboarding and development of new distributors

Retail Development

• Support the implementation of retailer development plans
• Identify opportunities for new product listings and distribution expansion
• Track assortment development, promotional compliance, and retail execution
• Monitor competitor activities, pricing, and market developments
• Support distributors in achieving distribution and visibility objectives

Route-to-Market & Execution

• Assist in evaluating coverage models and route-to-market effectiveness
• Support outlet segmentation and channel development initiatives
• Monitor execution standards across key markets and retail customers
• Collaborate with Trade Marketing to ensure execution of activation plans and promotional activities

Planning & Analytics

• Prepare sales reports, presentations, and market analyses
• Support monthly forecasting and planning processes
• Monitor sales performance, distribution KPIs, and market trends
• Assist in identifying risks and opportunities using distributor and retailer data
• Maintain accurate market and customer databases

Project Management

• Lead selected commercial development projects within assigned markets
• Support cross-functional initiatives with Marketing, Trade Marketing, Supply Chain, Finance, and Customer Service
• Coordinate activities related to product launches, promotional programs, and distributor development

Leadership Development
As part of the future leadership pipeline, the Junior ASM is expected to:

• Take ownership of dedicated projects and customers
• Build commercial, analytical, and negotiation skills
• Develop distributor and retail management capabilities
• Gain experience in business planning and commercial decision-making
• Prepare for future progression into an Area Sales Manager role

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, Commerce, or related field
• 2-5 years of experience in FMCG sales, account management, business development, category management, trade marketing, or customer management
• Experience working with distributors, wholesalers, retailers, or international customers is preferred
• Strong interest in commercial management and market development 

Preferred Experience

• FMCG environment
• Food, Beverage, Consumer Goods, or Asian Food sector
• Exposure to multinational organizations and multiple European markets

 
Competencies
Commercial Mindset

• Growth-oriented
• Customer-focused
• Entrepreneurial mindset

Analytical Skills

• Data analysis
• Sales reporting
• Forecasting support
• Problem solving

Communication

• Relationship building
• Presentation skills
• Stakeholder management

Personal Effectiveness

• Ownership
• Initiative
• Learning agility
• Resilience

What we Offer

• A salary that ranges between €3,400 and €4,750 gross per month
• Pension plan
• Commuting benefit
• Vitality Benefit (€50 a month)
• Lease Bike Option
• 25 days of paid time off
• Company laptop & phone
• Free Accident & WIA Gap insurance
• Great office location in the centre of Amstelveen
• An international team of highly skilled colleagues

What Success Looks Like
Within this role you will:

• Successfully support distributor and retailer development within your cluster
• Deliver high-quality commercial analyses and business recommendations
• Contribute to distribution growth and execution excellence
• Build strong relationships with distributors and cross-functional teams
• Demonstrate readiness for increased commercial responsibility

Apply Today
If you are ready to take on this exciting challenge and contribute to Samyang Foods Europe's growth, we would love to hear from you!
Please submit your application and CV in English!

PLEASE NOTE: This vacancy is jointly managed with our recruitment partner Adams Multilingual Recruitment.

Salary

Minimum: 3400
Maximum: 4750
Currency: EUR
Pay period: Annual