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Full-Time

Insights Associate

Posted on 7/17/2024

Disqo

Disqo

201-500 employees

Customer experience platform for market research

Data & Analytics
Consulting

Junior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in the relevant field
  • 1-2 years of experience in marketing research or analytics
  • Familiarity with Brand Lift studies is a plus
  • Basic understanding of digital advertising principles
  • Familiarity with ad serving platforms across various channels like display, video, connected TV, and social media
  • Exposure to handling data formats from DSPs, DMPs, and other third-party cookie-based pixel solutions is a bonus
  • Interest in learning multi-touch attribution fundamentals
Responsibilities
  • Championing the relationship with customers and ensuring satisfaction
  • Researching and understanding customer needs
  • Collaborating with internal teams to provide actionable insights
  • Driving ad measurement solutions deployment
  • Managing multiple projects and customers
  • Contributing to process optimization
  • Participating in key initiatives with Sales, Analytics, Product, and other functions
  • Building and adopting data visualization capabilities
  • Establishing automation of insights

DISQO offers a customer experience platform that helps businesses understand consumer behavior and trends through market research. It utilizes a proprietary audience of real people who share their experiences, providing high-quality insights for product innovation, creative testing, and campaign measurement. DISQO stands out by offering full-cycle solutions that assist clients in making informed decisions and demonstrating their value. The company's goal is to be a trusted source for businesses seeking to make data-driven decisions.

Company Stage

Series B

Total Funding

$108.5M

Headquarters

Glendale, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-9%

2 year growth

-33%
Simplify Jobs

Simplify's Take

What believers are saying

  • DISQO's recognition by Deloitte and Ad Age, along with awards from Digiday and Cynopsis, underscores its industry leadership and positive work environment.
  • The promotion of David Karp to Chief Customer Officer highlights DISQO's commitment to customer-centric growth and internal talent development.
  • Partnerships with major entities like Warner Bros. Discovery enhance DISQO's credibility and expand its market reach.

What critics are saying

  • The market research industry is highly competitive, requiring DISQO to continuously innovate to maintain its edge.
  • Consumer backlash against brands' social stances, as highlighted in DISQO's LGBTQ+ advertising report, could impact client campaigns and DISQO's reputation.

What makes Disqo unique

  • DISQO's proprietary audience of opted-in users provides high-quality, deterministic data, setting it apart from competitors relying on less reliable data sources.
  • The integration with Inscape’s ACR TV viewing data allows DISQO to offer comprehensive cross-media ad measurement, a unique capability in the market research industry.
  • DISQO's full-cycle CX solutions, from product innovation to campaign lift measurement, offer a holistic approach that many competitors lack.
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