Growth Marketing Manager
Posted on 4/2/2024
Signifyd

501-1,000 employees

Commerce protection platform eliminating fraud for retailers
Company Overview
Signifyd stands out as a leader in the field of commerce protection, offering a comprehensive platform that maximizes conversion and automates customer experience while eliminating fraud and consumer abuse. The company's competitive edge lies in its ability to leverage transactional and behavioral data from a vast network of global merchants, enabling it to identify and block fraudulent activity with a high degree of accuracy. With a clientele that includes Fortune 1000 and Digital Commerce 360 Top 1000 companies, and recognition as the leading provider of payment security and fraud prevention for the Top 1000 Retailers in 2022 & 2023, Signifyd's industry leadership is well-established.
Data & Analytics

Company Stage

Series E

Total Funding

$413.2M

Founded

2011

Headquarters

San Jose, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

16%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
SEO
Salesforce
Marketing
Data Analysis
Google Analytics
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 3-5 years of experience across B2B and ABM marketing
  • 2+ years working in a startup or high-growth environment
  • Experience with Google Analytics goal conversions, UTM parameters
  • Proven track record of owning campaign spend and optimizing return on ad spend
  • Strong verbal and written communication skills
  • Exceptional problem-solving, analytical, and research skills
  • Proficient with utilization of Salesforce and Marketo
Responsibilities
  • Partner with Director of Financial Services EMEA Marketing in creating campaign, content, email and social media marketing calendar for the EMEA region
  • Support event sponsorship via digital channels targeting named accounts
  • Own and manage pipeline generation via paid media and ensure quarterly targets are met
  • Plan, project-manage, and execute all SEO/SEM, and account-targeted emails for ABM marketing campaigns in Europe
  • Write copy, execute and support the ongoing maintenance of account landing pages and email campaigns
  • Brainstorm new and creative growth strategies through digital marketing and ABM
  • Deliver performance advertising components of strategic account activation campaigns
  • Build and report in collaboration with Rev- Ops on campaign ROI, on-site conversions, cost & click performance, impressions/total reach, website traffic, sales funnel lead progression
  • Support ABM motion and campaign execution within key tools
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Own reporting and analytics on marketing efficiency and drive ongoing optimization of Demand Gen based on data
  • Be the day-to-day contact for digital agency ensuring all campaigns are executed on time and on budget