Vice President Product Marketing

The VP Product Marketing sets how the market understands Sapiens. You'll turn a broad insurance software portfolio, spanning property and casualty, life, reinsurance, specialty, and workers' compensation, into a clear story about customer value. You'll make sure that story reaches insurers directly, through our partners, and through our customer community. 

Our story has often led with what the platform does. The next step is to lead with what it makes possible for insurers. This role owns that shift, and leads product and solution marketing, partner and channel marketing, and customer community/ecosystem and advocacy as one integrated go-to-market capability.

Responsibilities

• Define the portfolio and platform narrative, moving it from technical capability to customer value in insurance, and keep it consistent across every buyer touchpoint.
• Turn product strategy into a go-to-market plan with Product Management: where Sapiens competes, how it wins, and in what order.
• Set positioning and messaging standards across product lines, and arbitrate positioning trade-offs that carry commercial risk.
• Own the launch framework for major releases and new capabilities, aligning Product, Sales, Demand Generation, and Field Marketing around one market-entry plan.
• Shape packaging and value narratives with Product and Pricing so offers are easy to buy and easy to sell.
• Ensure relevant product messaging throughout campaigns, Sapiens events and other activities.
• Contribute to our relations strategy and help build executive analyst relationships, improving Sapiens' standing in the research that shapes insurer buying decisions.
• Run competitive and win/loss intelligence that tells Sales and leadership where and how we win.
• Set the enablement strategy and content that equips Sales, Solution Engineering, and partners to sell value in complex evaluations.
• Agree clear decision rights with Sales Operations and Enablement so accountability for enablement is never in doubt.
• Build Sapiens' partner marketing capability: joint value propositions, co-marketing programmes, partner campaigns, and governance of co-marketing and market development funds.
• Work with Commercial and Channel Partnerships, Technology Alliances, and Partner Operations and Enablement so system integrators, technology partners, and resellers take one consistent Sapiens story to market.
• Grow partner-sourced and partner-influenced pipeline with priority partners.
• Build and lead the customer community: user groups, customer advisory boards, online community, and the customer programme at flagship events.
• Grow customer advocacy through references, case studies, speakers, and peer reviews that give buyers evidence from insurers like them.
• Feed community insight back into product strategy, positioning, and launch priorities.
• Lead and develop a global team of product marketing, partner marketing, and community leaders and specialists, and set the craft standard for the discipline.
• Own the sub-function budget and investment priorities and make the case for them in commercial and financial terms.
• Embed AI-assisted ways of working across market research, content, and enablement.
• Serve on the CMO's leadership team and represent Sapiens with analysts, media, partners, and industry audiences.
• Growth in partner-sourced and partner-influenced pipeline, with active co-marketing plans for priority partners.
• A growing, engaged customer community and a deeper bench of reference customers.
• Higher Sales and partner satisfaction with positioning and enablement support.
• A product marketing team with clear roles, strong craft standards, and retained talent.

Requirements

Must-Haves 

• Extensive experience leading product marketing in enterprise B2B software, including leading other leaders across a global team.
• A track record of repositioning a complex, multi-product portfolio around customer value, with measurable commercial results.
• Experience building or scaling partner or channel marketing with system integrators, technology partners, or resellers.
• Experience building customer community, advocacy, or user group programmes.
• Strong analyst relations experience with major industry and technology analyst firms.
• The commercial fluency to work as a peer with Sales, Product, and Finance leaders and to argue investment cases in financial terms.
• Clear, persuasive communication with executive, customer, and external audiences.
  
  

Nice-to-Haves 

• Insurance, insurtech, or financial services software experience.