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IPG Mediabrands

Global media planning, buying, analytics

Manager Paid Social

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$90k - $100kIn-person

About the Job

Requirements

  • Substantial experience in account management, planning, and/or performance media.
  • Strong working understanding of paid social platforms, including Facebook Ad Manager and X Ads.
  • Demonstrable experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives.
  • Ability to understand high-level client goals and translate them into paid media strategy using online technologies.
  • Ability to communicate processes and tactics to clients, peers, and junior team members.
  • Understanding of paid social measurement and experience using multiple native measurement tools.
  • Excellent written and verbal communication skills.

Responsibilities

  • Oversee social media campaign work across platforms including Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, TikTok, and Reddit.
  • Oversee Paid Social Associates and Senior Associates and own their career development.
  • Develop, oversee, optimize, and maintain paid social campaigns for clients, including coordinating assets between creative agencies and managing budgets.
  • Work with a cross-discipline team to integrate paid social strategy into multi-channel recommendations.
  • Analyze data and provide insights and optimization recommendations using quantitative and storytelling skills; use third-party data and measurement solutions; develop, execute, and test campaign variables to generate client-specific insights and inform future tests.
  • Help creative teams develop feasible recommendations that align with the brief, and contribute ideas to the creative process.
  • Understand client goals and maximize success measures through tactical strategies and technologies; maintain and optimize campaigns against predetermined benchmarks.
  • Brainstorm and research new-to-market ideas, including beta offerings and opportunities with partners.
  • Use familiarity with third-party tracking vendors and integrate tracking with social platforms.
  • Communicate the impact of paid social tactics and strategies as the primary client contact, build client relationships, and guide the team toward client goals and key performance indicators. Train and coach team members and ensure work meets quality standards.

Desired Qualifications

  • Three or more years of experience.
  • Agency experience.
  • Detail- and process-oriented approach, with the ability to multitask and prioritize based on client objectives.
  • Time management skills.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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