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Zeno Group launches GEOfluent: ai-powered generative search product to strengthen and protect brand reputation. MagazineCoverage Zeno Group has announced the launch of GEOfluent, a proprietary offering designed to help brands master how they appear in generative AI search and uncover specific actions to show up authentically and effectively. GEO stands for Generative Engine Optimization. The launch comes at a time when India is emerging as one of the fastest-growing markets for generative AI adoption, reshaping how consumers discover, evaluate, and trust brands. GEOfluent measures both visibility and reputation in generative engines, translating signals into actionable insights that enhance discoverability, build authority, and safeguard credibility. At a time when controlling the narrative has never been more critical, GEOfluent is bringing visibility and control to a space that is evolving by the day, sometimes even by the hour. The offering is one of several new products being rolled out, guided by Zeno's robust AI Framework that accelerates the development, incubation and testing of new client-centric products that span culture, communications, and reputation. With Indian consumers increasingly relying on AI-generated recommendations across categories, from technology and finance to lifestyle and healthcare - how brands appear in generative answers is becoming a critical reputational and commercial differentiator. "As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand's ability to be visible, accurate, and credible in AI-driven answers is business-critical," said Michael Brito, Zeno's Head of Global Analytics. "Zeno's work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we're applying AI in ways that help them both protect and promote their business in today's increasingly noisy, high-stakes environment." GEOfluent continuously tracks and analyzes how brands surface in generative answers across leading large language models. Combining daily monitoring with strategic insights, Zeno's platform empowers brands to: · Track Brand Visibility: Monitor mentions across top AI platforms, identify which media outlets influence each model, and analyze frequency, placement, and share of voice. · Understand What's Driving Results: Uncover the keywords, prompts, and narratives shaping brand mentions, benchmark against competitors, and quickly connect AI answers back to owned and earned media. · Monitor and Improve Reputation: Assess tone, sentiment, and narrative framing, flag inaccurate content, and detect reputational risks before they escalate. "As generative AI reshapes how people seek information and form opinions, communications is entering a new era of inffuence and accountability. In a market like India where scale, speed, and digital adoption are unmatched - brands must actively manage how they show-up in AI-generated answers. GEOffuent gives communicators the intelligence they need to move from reactive reputation management to proactive inffuence in the age of generative search," said Abhishek Gulyani, Managing Director of India and Head of Corporate Affairs for Asia Pacific at Zeno. Zeno Data Intelligence and Brand Analysts assess daily prompts running across major AI platforms and extract insights on trends, risks, and opportunities in near real time. They guide clients through a suite of actionable reports detailing brand visibility, share of voice, reputation framing and media influence rankings.

Zeno names Dana Gandsman global head of health, wellness. Gandsman most recently served as VP of enterprise reputation at Pfizer. NEW YORK: Zeno Group has hired Dana Gandsman as global managing director of health and wellness, effective January 5. Based in New York, Gandsman will oversee a portfolio of clients across the health sector, including AbbVie, Alcon, American Academy of Family Physicians, Argenx, CSL and Edwards Lifesciences, as well as an integrated team of subject matter experts and specialists, the agency said in a statement. Gandsman reports to global CEO Barby Siegel in this role and will be part of Zeno's global leadership team. Gandsman joins Zeno from Pfizer where she worked for over 16 years, most recently as VP of enterprise reputation, leading reputation communications, branding and digital content strategy. Gandsman departed the pharmaceutical giant in the fall following EVP and chief corporate affairs officer Sally Susman's announcement that she would be stepping down from her role at the end of 2025. Ed Harnaga, SVP and chief communications officer, and Caroline Roan, head of global health and social impact, also departed Pfizer last fall. Amy Rose, VP of corporate communications, is leading comms at Pfizer. During her time at the company, Gandsman spearheaded Pfizer's rebrand, led consumer-facing campaigns during the COVID-19 pandemic and architected digital advocacy and misinformation strategy, according to Zeno. Earlier in her career, she worked as a VP at MMC, Ketchum and FleishmanHillard. Other recent additions to Zeno's team include Taylor Gray as head of Zeno Atlanta, Kevin Lawlor as U.S. head of public affairs, Karyn Barr as head of U.S. technology and Justin D'Onofrio as head of AI. Zeno Group reported a 2% revenue decrease to $140 million globally and a 3% decrease to $114 million in the U.S. in 2024, according to PRWeek's Agency Business Report 2025.

Zeno hires Taylor Gray to lead Atlanta office. Gray will oversee the agency's Atlanta footprint, reporting to U.S. head of brand Allison McClamroch. ATLANTA: Zeno Group has hired Taylor Gray as head of Zeno Atlanta, effective January 5, 2026. Gray will oversee Zeno's Atlanta presence and guide a team spanning brand and corporate affairs, earned media, digital, creator and data and intelligence, the agency said in a statement. Her arrival marks Zeno's first leadership appointment in Atlanta. Gray will sit on Zeno U.S. president Grant Deady's leadership team and report to Zeno U.S. head of brand Allison McClamroch. As executive vice president and Atlanta lead, Gray will oversee a team of about a dozen in Atlanta as well as a hundred others across the network contributing to the firm's Atlanta-based clients, according to the agency. "Notably, we have grown our presence in Atlanta organically, starting with one client project more than five years ago and expanding to a portfolio that includes consumer, retail and B2B clients," Deady said via email. "As important as the client work is, we are equally excited about contributing to the broader Atlanta business and cultural community." The appointment aligns with the DJE Holdings agency's strategy to deepen its presence in Atlanta for clients in the greater Southeastern community, building on existing growth in the region. Zeno Atlanta is set to finish 2025 with 8% growth, according to the firm. Gray joins Zeno from IHG Hotels & Resorts, where she most recently served as head of global masterbrand for mainstream, premium and suites, leading communications for 12 hospitality brands across the Americas. During her more than seven-year tenure at the hotel chain, Gray expanded brand visibility through earned media, influencer marketing, talent partnerships and strategic alliances, including the launch of the company's first global creator collective influencer program. She also led partnerships with the U.S. Open, Coca-Cola, Live Nation and Major League Soccer, according to Zeno. Prior to IHG, Gray spent more than four years at MSL, most recently as a vice president, and held roles at Edelman, including senior account supervisor. Other additions to Zeno's team this year include Kevin Lawlor as U.S. head of public affairs, Karyn Barr as head of U.S. technology, Justin D'Onofrio as head of AI, David Baum as head of corporate affairs East and Richard Miller as chair for the U.K. and Europe. Andrea Richardson, Zeno's global head of diversity, equity and inclusion and multicultural marketing, exited the agency in September after four and a half years. Zeno Group reported a 2% revenue decrease to $140 million globally and a 3% decrease to $114 million in the U.S. in 2024, according to PRWeek's Agency Business Report 2025.