Director – UX

Key Responsibilities

• Develop and communicate a clear UX vision and strategy aligned with business goals. 
• Lead and mentor a team of designers, fostering a culture of creativity and collaboration. 
• Conduct user research and usability testing to gather insights for data-driven design decisions. 
• Oversee the entire design process, ensuring consistent, user-centered experiences across platforms. 
• Establish and maintain design systems and guidelines for product consistency. 
• Collaborate with product managers, engineers, and stakeholders to align on roadmaps and prioritize initiatives. 
• Advocate for users, tracking key performance indicators (KPIs) to drive continuous improvement based on feedback and analytics. 

Qualifications

• 7+ years of experience in UX design, with at least 3 years in a leadership role.  
• Proven experience in product design for web and mobile applications, preferably in consumer-facing products.  
• Strong proficiency in design tools (e.g., Sketch, Figma, Adobe Creative Suite) and prototyping tools.  
• Excellent understanding of user-centered design principles, usability testing, and user research methodologies.  
• Ability to analyze user data and derive actionable insights.  
• Familiarity with Agile development methodologies  
• Experience with A/B testing and optimization techniques  

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Computer Science, or related field 
• Familiarity with analytics tools (e.g., Google Analytics, Tableau, Localytics)
• Exposure to the Retail domain/ Convenience stores with consumer facing digital channels.
• Prior experience of design UX for best in class apps in Shopping/Travel or other categories.  

Behavioral Competencies

• Ensures Accountability 
• Plans and Aligns 
• Manages Complexity 
• Optimizes Work Processes 
• Communicates Effectively