Full-Time

Programming Associate

London

Posted on 8/12/2024

The Athletic Media Company

The Athletic Media Company

501-1,000 employees

Digital sports news and analysis platform

Consumer Software
Entertainment

Compensation Overview

£25k - £35kAnnually

Junior, Mid

London, UK

This role is hybrid, based in the central London office, with early morning, late evening, and weekend shifts.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Social Media
Journalism
Data Analysis
Requirements
  • 1-3 years experience in journalism/media, content programming, digital marketing, social media or similar (sports media preferred).
  • Extensive knowledge of football both in the UK and abroad.
  • Knowledge of U.S professional / collegiate sports (NFL, CFB, NBA, WNBA, MLB, NHL, CBB).
  • Copywriting experience with a strong eye for detail.
  • Data-driven and analytical; ability to think critically around metrics.
  • Strong understanding of The Athletic, its subscribers and the larger sports media space.
  • High-quality news judgment with the ability to identify the biggest stories of the day and how they relate to the larger news cycle.
  • Clear communicator and can disseminate information concisely to various stakeholder groups.
Responsibilities
  • Execute content programming and distribution strategy, including curation and distribution of articles, podcasts, and video.
  • Identify highly engaging content from across our newsroom to broaden The Athletic’s reach to subscriber and potential subscriber audiences.
  • Serve as the curation expert across the The Athletic homepage, league pages and app in real-time.
  • Write and send daily push alert notifications for team and league followers.
  • Develop copy that advances The Athletic’s voice and targets relevant audiences based on the platform and its user experience.
  • Monitor real-time analytics to inform curation and homepage strategy.
  • Assist in planning and strategizing multi-channel campaigns around priority content and key events.
  • Communicate with editors from across the newsroom to proactively identify high-performing content, plan programming strategy across channels, and provide quantitative and qualitative feedback on content performance.
  • Collaborate with social, marketing, design and our newsroom to align voice across all platforms.
The Athletic Media Company

The Athletic Media Company

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The Athletic provides detailed sports news, stories, scores, schedules, and podcasts for sports enthusiasts. It focuses on delivering in-depth coverage from experienced writers, ensuring fans receive breaking news and insightful analysis about their favorite teams and leagues, including major sports like the NFL, NBA, MLB, NHL, and international events like Formula One and soccer. The Athletic operates on a subscription-based model, where users pay for premium content that is not available for free, allowing the company to invest in high-quality journalism. This approach sets The Athletic apart from competitors who often rely on advertising. The goal of The Athletic is to serve dedicated sports fans by offering comprehensive and exclusive coverage that goes beyond basic scores and headlines.

Company Stage

Acquired

Total Funding

$135.7M

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in women's sports boosts The Athletic's market potential.
  • Hiring high-profile journalists strengthens The Athletic's editorial team.
  • New podcast series diversify content offerings, engaging broader audiences.

What critics are saying

  • Competition from free sports content providers threatens The Athletic's subscription model.
  • Reliance on high-profile journalists poses risks if negotiations fail.
  • Social media platforms offering free updates challenge The Athletic's premium content focus.

What makes The Athletic Media Company unique

  • The Athletic offers in-depth sports coverage from top-tier writers.
  • It operates on a subscription model, focusing on quality over quantity.
  • The company provides exclusive content not available for free elsewhere.

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Benefits

Paid Time Off

Paid Sick Leave

Paid Parental Leave

401(k)

Short & Long Term Disability

Free Subscription

Competitive Health Care

HSA & FSA

Commuter Benefits

INACTIVE