Who is Litmus

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team

You want to be a part of something great

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform.

You want to define and shape the future

At Litmus you’ll have the opportunity to influence and enable Industrial Internet of Things, the next wave of technology essential for global digitization. We’re leading the industry in machine data analytics and edge computing to feed machine learning, artificial intelligence and other applications that rapidly change the way companies operate.

You want to build and shape your career

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.

Strategic Business Development Representative (BDR)

Location: Toronto, Canada

Employment Type: Full-Time

The Role

As a Strategic Business Development Representative (BDR), you will identify and engage key manufacturing stakeholders, uncovering challenges and creating opportunities to showcase how our platform delivers operational excellence. This is a dynamic role for proactive individuals with exceptional communication skills eager to contribute to a high-growth environment.

KEY RESPONSIBILITIES

Targeted Prospecting: Identify and research potential manufacturing clients using tools like LinkedIn Sales Navigator, industry databases, and CRM software.

Strategic Outreach: Conduct tailored, multi-channel outreach campaigns (email, phone, social) to plant managers, operations leaders, and decision-makers.

Lead Qualification: Engage prospects to understand their challenges, assess fit, and schedule qualified meetings for the sales team.

Collaboration: Partner with marketing and sales to align outreach strategies with campaigns and refine messaging for manufacturing audiences.

CRM Management: Keep Salesforce or other CRM tools up-to-date with outreach activities, lead statuses, and pipeline progression.

Industry Expertise: Stay informed about manufacturing trends like smart factories, IoT, and data-driven operations to position Litmus.io as a trusted partner.

WHAT WE’RE LOOKING FOR

Experience: 2-5 years in sales, business development, or customer-facing roles; manufacturing or industrial technology experience is a strong plus.

Communication: Exceptional written and verbal communication skills in for engaging technical and operational stakeholders.

Strategic Thinking: Ability to connect manufacturing challenges with Litmus.io’s solutions effectively.

Tech-Savvy: Proficient in CRM systems (e.g., Salesforce) and sales tools (e.g., Outreach, ZoomInfo).

Resilience & Drive: Persistent, motivated, and ready to navigate long sales cycles and complex buyer journeys.

Industry Knowledge: Familiarity with manufacturing operations, Industry 4.0 concepts, and data-driven decision-making.

PREFERRED QUALIFICATIONS

Outbound prospecting or lead generation experience in manufacturing or industrial technology sectors.

Knowledge of edge computing, IoT, or industrial automation solutions.

Familiarity with sales methodologies like Challenger Sales, SPIN, or Sandler.

WHAT WE OFFER

Competitive Compensation: Attractive base salary and uncapped earning potential.

Career Growth: Fast-track opportunities for professional advancement in a high-growth company.

Learning Opportunities: Access to cutting-edge industry training, certifications, and mentorship.

Work Flexibility: Remote and hybrid options available depending on location.

HOW TO APPLY

Ready to make an impact in the manufacturing industry? Submit your resume and a brief cover letter detailing your interest in Litmus.io and how your skills align with this role.

Join Litmus.io and be part of the digital transformation reshaping manufacturing. Together, let’s unlock the power of data!

Find us at www.litmus.io

Business Development Representative

Litmus

The Role

KEY RESPONSIBILITIES

WHAT WE’RE LOOKING FOR

PREFERRED QUALIFICATIONS

WHAT WE OFFER

HOW TO APPLY

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Litmus unique