Red Bull

Manufactures and markets energy drinks

Category Management Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedHybrid

About the Job

Requirements

A degree in Marketing, Business Administration, or a similar field is required.
Advanced English is required.
Experience in consumer goods and direct contact with market indicators, replenishment, planograms, and shopper behavior.
Strong analytical, logical, time-planning, strategic, communication, leadership, ownership, motivation, and teamwork skills.

Responsibilities

Execute projects with top customers and build relationships with key stakeholders.
Attend meetings to improve category performance and support Key Account Managers for non-top customers.
Enhance sales performance through process development and manage data providers.
Identify opportunities, conduct sales analysis, and develop channel-specific strategies and business plans.
Lead customer interactions with Red Bull during the category management process.
Ensure ethical, transparent relationships separate from commercial negotiations, and maintain confidentiality.
Map, analyze, and structure information on the energy drink market.
Update Red Bull on category behavior.

Desired Qualifications

Commercial experience is a plus.

Descrição da vaga

Category Management:

Execute projects with top customers and build relationships with key stakeholders.
Attend meetings to improve category performance and support Key Account Managers for non-top customers.

Business Insights:

Enhance sales performance through process development and manage data providers.
Identify opportunities, conduct sales analysis, and develop channel-specific strategies and business plans.

Leadership in Category Management:

Lead customer interactions with Red Bull during the category management process.
Ensure ethical, transparent relationships, separate from commercial negotiations, and maintain confidentiality.

Market Tracking:

Map, analyze, and structure information on the Energy Drink market.
Update Red Bull on category behavior

Qualificações

Marketing, business administration and other similar graduation is required.
Advanced English is required.
Experience in consumer goods and direct contact with market indicators, replenishment, planograms and shopper behaviour.
Commercial experience is a plus.
Leadership, ownership, motivation and team skills.
Strong analytical, logical, time planning, strategic and communication skills.

Informações adicionais

Acreditamos no potencial de todas as pessoas para dar aaasas a ideias independente de expressão de gênero, raça, religião, orientação afetivo-sexual, origem, idade e deficiência. No mundo da Red Bull todas as pessoas são bem-vindas.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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