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Journey Further

Discovery-led growth consulting for brands

Manager, Tech and Innovation - Tracking and Analytics

Data ManagementConfirmed live in the last 24 hours
Full-timeLeeds, UK£38k - £49k /yr

About the Job

Requirements

  • Strong hands-on experience with Google Tag Manager and Google Analytics 4 implementation.
  • A solid grasp of data layers, the data layer object, and how to structure events for clean, scalable tracking.
  • Practical knowledge of conversion tracking across paid media platforms, and how data quality affects optimisation and reporting.
  • Confident debugging skills, using tools like GTM preview mode, browser developer tools, and tag assistant utilities to trace and fix problems.
  • A working understanding of GDPR, consent, and Consent Mode, and how they shape what can and cannot be tracked.
  • The ability to work to short deadlines across several clients without dropping accuracy.
  • Clear communication, including the ability to explain a technical issue and its impact to a non-technical client.
  • Server-side Google Tag Manager experience.
  • Familiarity with consent management platforms such as OneTrust, Cookiebot, or similar.
  • Exposure to BigQuery and SQL, or an interest in building toward them.
  • Experience with the Conversions API or other server-to-server tracking methods.

Responsibilities

  • Design and implement tagging strategies across web and app, built on well-structured data layers.
  • Configure and manage Google Tag Manager and Google Analytics 4, including custom events, conversions, and enhanced measurement.
  • Ensure paid media platforms, including Google Ads and Meta, receive accurate conversion and audience signals through both client-side and server-side tagging.
  • Debug and resolve tracking issues, including missing events, duplicate conversions, data layer faults, and consent-related gaps.
  • Audit existing tracking setups and rebuild them where they fall short.
  • Build consent-compliant tracking that respects GDPR and works correctly under Consent Mode and the client's consent management platform.
  • Validate data quality across analytics and platform reporting so teams act on accurate numbers.
  • Work directly with clients and internal activation teams to scope requirements, set up tracking for new campaigns, and turn technical detail into clear recommendations.
  • Stay ahead of changes in measurement, including server-side tagging, consent regulation, and platform signal requirements, and bring better solutions to the team.

About the Company

Journey Further

Discovery-led growth consulting for brands

Journey Further provides growth partnerships that start with discovery-led strategy. They map the market landscape, generate actionable insights, and translate them into concrete growth actions while measuring outcomes. With 200 specialists across Leeds, London, Manchester, and New York, the firm pursues sustainable, scalable growth for brands that won’t settle. Their approach combines terrain mapping, global collaboration, and an award-winning track record to turn insights into measurable, long-term growth opportunities.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Leeds, United Kingdom
Founded
2017

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