Lead Social Media Manager
Kwalee
Lead Social Media Manager
Kwalee
Makes and publishes mobile and PC games
The Lead Social Media Manager will balance hands-on execution with strategic team leadership as part of the Social Media function within the Community & Social Media team in our PC & Console division.
This role is responsible for oversight of Social Media operations ranging from process, best practice, content creation and performance. As well as managing a specific set of games in Kwalee’s portfolio, they will be expected to manage and develop direct reports in Social Media Operations across social media content creation and planning on key platforms such as; X/Twitter, Tiktok, Instagram Reels, and Youtube Shorts.
The role will also involve working closely with a Community counterpart to ensure seamless alignment, facilitating a funnel driven player-centric experience during go to market and lifecycle phases across multiple games in Kwalee’s portfolio.
People Management
Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.
Explore more opportunities at Kwalee