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Kwalee

Makes and publishes mobile and PC games

Lead Social Media Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeRoyal Leamington Spa, UKNo salary listed

About the Job

Requirements

  • Proven experience in a Social Media Manager role, with deep expertise in social media platform dynamics, content creation, trends, and video game culture.
  • Experience setting and meeting key performance indicators and connecting them to key business metrics across inputs and outputs.
  • Proven people-management experience, including leading, delegating, mentoring, and developing team members.
  • Ability to organise workloads effectively and meet deadlines reliably.
  • Ability to convey complex ideas with strong attention to detail.
  • Ability to design, implement, and optimise processes to achieve key objectives.
  • Ability to prioritise based on effort, impact, and business value.

Responsibilities

  • Maintain and update the overall go-to-market process workflow across planning, announcements, grind, launch, and post-launch phases.
  • Manage administration, access, and configuration of social media tools such as Sprout Social, as required.
  • Develop and maintain key performance indicators for social media operations across products and potential PC and console brand initiatives.
  • Maintain communication best practices when working with external stakeholders, including developers and agency partners, and internal stakeholders, including quality assurance, production, and product marketing.
  • Communicate weekly collective priorities within the team where appropriate for specific games.
  • Ensure social media planning complements community planning and continually improve agreed process and communication standards within the Community and Social Media team.
  • Coordinate forward planning across the portfolio, scanning active projects to identify risks, resource conflicts, bottlenecks, and opportunities, and agree priorities with the team.
  • Delegate games from the portfolio and distribute them across the social media team as appropriate.
  • Oversee weekly workflow and team priorities to assess bandwidth and ensure key performance indicators are met.
  • Mentor team members on game-related content creation, development, engagement, moderation, and stakeholder management.
  • Manage assigned games by building, monitoring, and engaging communities throughout each game's lifecycle, and cover for direct reports when required.
  • Develop social media plans to engage and excite players across key games, working with development teams to define and measure success metrics.
  • Build strong relationships with internal and external stakeholders across key games.

Desired Qualifications

  • Creative and strategic approach to community engagement and campaign execution, with a strong eye for effective work.

About the Company

Kwalee

Makes and publishes mobile and PC games

Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Radford Semele, United Kingdom
Founded
2011

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