Content Marketing Specialist
Posted on 2/7/2024
Rootly

1-10 employees

Automated incident management platform on Slack
Company Overview
Rootly stands out as a trusted incident management platform, streamlining administrative tasks during incidents for industry leaders like NVIDIA, Squarespace, and Canva, demonstrating its competitive advantage in efficiency and reliability. Its integration with Slack and consistent incident response process are key technical innovations that have earned it a 5-star rating on G2. Rootly's clientele, including top-tier companies in various industries, underscores its industry leadership.
Data & Analytics
B2B

Company Stage

Series A

Total Funding

$15.2M

Founded

2021

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-9%

1 year growth

25%

2 year growth

66%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Social Media
SEO
Canva
Marketing
CategoriesNew
Social Media
Requirements
  • Proven expertise in content marketing with a focus on B2B SaaS
  • Extensive proficiency in SEO strategies
  • Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
  • Startup experience highly preferred
  • Advanced skills in social media management
  • Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset
Responsibilities
  • Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives
  • Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry
  • Utilize deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic
  • Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy
  • Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience
  • Tailor content to resonate with technical audiences, particularly in the Devops/SRE space
  • Leverage social media channels to amplify our content, engage with our audience, and build a strong online community
  • Develop and implement social media campaigns that align with our brand and marketing goals
  • Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience
  • Collaborate with cross-functional teams to ensure successful event participation
Desired Qualifications
  • Prior events experience is a bonus though not a mandatory requirement
  • Some light design experience or abilities (simple Canva graphics etc) would be an asset but not required