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Axon

Builds weapons, cameras and software for police

Paid Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Seven or more years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
  • Deep expertise in search engine marketing and intent-based keyword strategy, with working knowledge of search engine optimization and how it complements paid media.
  • Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic advertising, paid social, or account-based marketing platforms.
  • Experience integrating advertising channels with marketing automation platforms, customer relationship management systems, and analytics reporting tools.
  • Ability to translate complex datasets into actionable growth insights.
  • Strong copywriting skills and experience crafting high-performing, conversion-focused ad and landing page copy.

Responsibilities

  • Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
  • Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display advertising, retargeting, YouTube, industry publications, and account-based marketing platforms.
  • Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
  • Connect advertising platforms with customer relationship management, marketing automation, and analytics tools to ensure accurate, real-time tracking of return on investment, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
  • Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
  • Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
  • Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
  • Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
  • Craft copy that drives conversions and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
  • Stay up to date with digital marketing trends, algorithm updates, and emerging advertising technology to continuously refine strategies.

About the Company

Axon

Builds weapons, cameras and software for police

Axon builds public safety technology for police, emergency responders and security teams, combining connected devices with software that manages their work. Its TASER weapons and body cameras link field equipment to a cloud platform used throughout an investigation. Agencies use Axon Evidence to store recordings, control access and share case material with prosecutors, while its records and real-time operations tools organize reports and coordinate responses. Axon earns money from device sales and subscriptions that combine software, equipment upgrades and support over multiple years. Founded in 1993, Axon is headquartered in Scottsdale, Arizona.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Scottsdale, AZ
Founded
1993

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