Value Consulting Principal

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

Growth Operations is Epsilon's engine for turning sales pursuits into wins — a system spanning every Epsilon product, from Digital, Retail Media, Loyalty and Tech. It exists so that every new business pursuit and every expansion of an existing client relationship move forward with sharper accuracy, tighter efficiency, and a materially higher probability of closing.

Within that system, five functions form the core of every pursuit: Solution Consulting designs the what, Sales Engineering proves the how, Value Consulting builds the why, Pursuit Operations ensures every pursuit is organized, compliant and client ready, and Sales Enablement builds the training infrastructure and content that makes the organization measurably better over time. Value Consulting’s “why” is ultimately the case and narrative that convinces a client's leadership to say yes.

The Principal, Value Consulting partners directly with Epsilon's VP, Value Consulting, to bring that vision to life. This is a genuine build: the Principal will help shape the function's methodology, tools, and standards from the ground up, working alongside the VP rather than simply completing an existing playbook.

The value story itself has to do more than defend a number. It has to make the case for why a partnership represents genuine, lasting growth for the client — what changes for them, what it's worth, and why their own executives should champion it internally — whether the client is deepening an established Epsilon relationship or standing up a retail media, enterprise digital or loyalty program for the first time. That case is built both on a defensible financial model and a custom narrative. It will require applying deep, hands-on experience in what makes an ideal client activation strategy to structure a value story that holds up, using whatever resources and precedent exist and creating new frameworks where they don't.

This is a ground-floor role in every sense. Value Consulting is still becoming a standard part of how Epsilon sells, and the Principal is expected to help build and illustrate that value internally — comfortable operating without a fixed playbook, and confident enough in their own experience to create structure where it’s limited.

Responsibilities

How You'll Make an Impact

• Partner directly with Epsilon's VP, Value Consulting, to shape the function's methodology and vision as it grows into a core Epsilon capability — building frameworks and tools that make the function measurably stronger over time.
• Own the value story on Epsilon's most complex, highest-stakes, and most ambiguous pursuits across Digital, Retail Media, Loyalty, and Tech.
• Build a tailored narrative from the ground up around what matters most to each client — understand and embrace their DNA to shape a custom strategy and story. Draw on the standard value framework, your deep experience, available tools, and original methodology to build it, then deliver it with the confidence.
• Translate that work into a case a client can take to their own senior leadership: not just what this is worth, but why it's the right long-term move — and why their own executives should champion it internally, at any point along their relationship with Epsilon.
• Present with the polish and storytelling command to move any room — from a C-suite boardroom to a working session with operational teams — since the right level and tone shifts with where each pursuit starts and how it evolves.
• Make the complex feel simple: every audience should walk away with a story they can hold onto, repeat in their own words, and carry forward to win support from others.
• Establish the value model standard across pursuits above $2M, and the win rate lift on pursuits where we’re engaged.

Value Story & Business Case Development

• Build the value model and narrative for assigned pursuits, ensuring every meaningful opportunity has a case — grounded in real methodology, not just a spreadsheet — that the client can carry to their own leadership.
• Go beyond the dollar figure: articulate the real change and long-term growth opportunity the partnership represents for that specific client.
• Tailor the story to the client's internal audience, positioning it in terms their senior leadership and executive collaborators will act on and champion.

Value Methodology & Activation Planning

• Reference the core tenets of an ideal client activation strategy to structure the value story and opportunity narrative for each pursuit.
• Draw on prior experience in media, identity, partnerships, retail media, or loyalty to build a credible case even without deep Epsilon-specific knowledge on day one.
• Use whatever tools, precedent, and resources already exist, and build new methodology where they don't.

Cross-Functional Collaboration

• Partner with other groups within Growth Operations as one pursuit team, with Value Consulting responsible for the "why."
• Work with Sales throughout the pursuit lifecycle, from initial assignment through close.
• Coordinate with Pursuit Operations and Sales Enablement to keep pursuits organized and on-process, and to feed findings back into shared tools and training.
• Bring market and client intelligence back into the Value Consulting function, flagging patterns across pursuits that sharpen how the team builds and tells the story going forward.

Executive & Collaborator Engagement

• Present value models and cases directly to client executives and senior partners.
• Support internal leadership reviews, deal debriefs, and pricing and profitability discussions.
• Document all model assumptions and constraints to prevent unknowns in later stages.
• Build credibility with both internal and client-side senior audiences through clear, confident, data-grounded storytelling.

Framework & Methodology Development

• Partner with Epsilon's VP, Value Consulting, to build the function's methodology, tools, and working norms using prior industry knowledge, since it is still being established.
• Set precedent on how ambiguous or novel pursuit types should be approached, for the rest of the team to draw on.

Qualifications

What You'll Bring

• 10+ years in media, identity, partnership development, retail media, and/or loyalty within the advertising and marketing industry, including significant time in Value Consulting, case development or strategy consulting, with advertising and marketing industry context strongly preferred.
• A sustained track record of building and presenting value stories and cases that win high-value, enterprise-level pursuits — not just supporting them but shaping how they were approached and won.
• Exceptional presentation and storytelling skills, with genuine comfort owning the room in front of senior, non-technical executives, and equally credible in an operational, hands-on conversation.
• Deep curiosity about client problems: genuine interest in how a client's business works before talking about how Epsilon can help — and comfort operating across complex, varied client portfolios rather than a fixed set of use cases.
• The ability to move with confidence when the brief is unclear — asking the right questions, making defensible calls on incomplete information, and building methodology and structure from experience rather than an existing playbook.
• If joining without Epsilon experience: the ability to learn quickly and build relationships across a large organization to find the information you need.

Why You'll Stand Out

• Deep enough industry experience to know what makes an ideal client profile, and the judgment to apply that as a methodology rather than a formula.
• Ability to walk into an unfamiliar business, learn it fast, and start building and illustrating value internally almost immediately.
• Comfort being the final word on the value story when no precedent exists.
• Strong executive presence paired with genuine storytelling craft, and the market and client intelligence to spot patterns that make the next pursuit sharper than the last.

Additional Information

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-BB1 

 

Compensation Range: USD $108,000.00 - USD $162,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/24/2026.