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Castrol

Global producer of high-performance lubricants

Regional Sales Director - B2C

Field SalesConfirmed live in the last 24 hours
Full-timeHanoi, VietnamNo salary listedIn-person

About the Job

Requirements

  • A minimum of 15 years of professional sales experience, including at least 3 years in a leadership or managerial role and demonstrated ability to lead, coach, and develop a team.
  • Understanding of lubricant products and a broad overview of technical knowledge is a plus.
  • Proven experience implementing marketing programs and offers.
  • Strong strategic planning and data analysis skills to forecast, analyze performance data, and turn insights into actionable growth plans.
  • Strong leadership skills to lead, inspire, and develop a high-performing team with clear direction and accountability.

Responsibilities

  • Plan and manage sales activities within the assigned territory through Distributor Managers, following processes and the agreed journey plan to achieve regional sales, profit, and KPI budgets.
  • Be responsible for all customers across the territory and ensure superior implementation of sales and marketing strategies and World Class Customer Management (WCCM).
  • Forecast monthly distributor and direct-account volumes, analyze base and incremental changes including new products and gain/loss adjustments, and monitor in-month performance to flag risks or opportunities through the S&OP process.
  • Achieve volume and margin targets by growing existing customers and activating new ones, covering sell-in and sell-out volumes.
  • Execute marketing initiatives, including product launches, brand relaunches, consumer promotions, and programs.
  • Provide insights into customer needs, market trends, competitive activity, pricing, and new opportunities.
  • Work with the National Sales Manager B2C on sales goals and strategies.
  • Manage distributors to ensure they meet or exceed the annual business plan performance requirements for the assigned region, and participate closely in distributor selection and appointment.
  • Optimize company resources for mutual benefit of the company, distributors, and customers.
  • Ensure an efficient journey plan is in place for all Distributor sales staff in the team.
  • Manage shop signs, tools, trade loans, rebates, and investments under Castrol Customer Investment Policy & Process.
  • Manage, build, and grow customer relationships via WCCM; develop new customers and strategic accounts.
  • Cultivate high-level relationships with key accounts to accelerate growth.
  • Identify distributors' training needs and coordinate tailored development plans.
  • Build, develop, and coach the sales team and ensure functional excellence through capability development.
  • Champion the Castrol Mindset: drive growth, value customers, empower people, embrace change, and challenge the status quo.
  • Ensure compliance with HSSE, product quality, brand, and ethical standards, and promote HSSE awareness across staff, distributors, and customers.
  • Adhere to Castrol’s Code of Conduct, Values, and HSSE standards.
  • Use Salesforce CRM and digital tools, including Power BI, Tableau, and Castrol Insights, for territory management and relationship building.

Desired Qualifications

  • Understanding of lubricant products and a broad overview of technical knowledge.

About the Company

Castrol

Global producer of high-performance lubricants

Castrol is a global leader in high performance lubricants used in cars, industrial applications, ships, and aircraft. It manufactures lubricants and related products and sells them worldwide, serving customers in more than 150 countries. As a wholly-owned subsidiary of BP PLC, Castrol leverages BP’s resources for research, development, and distribution. Its products work by reducing engine and equipment wear, minimizing friction, and protecting components under different operating conditions. Castrol’s breadth of product lines across automotive, industrial, marine, and aerospace markets, along with its global manufacturing and distribution network, differentiates it from competitors that lack the same scale and backing. The company aims to provide reliable, high-performance lubricants worldwide to help customers keep engines and machinery running smoothly and efficiently.

Company size
5,001-10,000
Company stage
Acquired
Total funding
Not listed
Headquarters
Pangbourne, United Kingdom
Founded
1899

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