Full-Time

Senior Product Designer

Posted on 2/3/2025

Fay

Fay

1-10 employees

Connects clients to affordable, insurance-covered nutritionists

No salary listed

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

In Person

Category
UI/UX & Design (1)
Required Skills
UI/UX Design
Wireframe
Figma
Graphic Design
Product Design
Requirements
  • Four or more years of experience designing consumer-facing products.
  • A portfolio that demonstrates the ability to solve complex problems with beautiful, intuitive interfaces.
  • Experience working in fast-paced startup environments and being comfortable wearing multiple hats.
  • Strong attention to typography, spacing, and interaction design; a passion for creating seamless, delightful user experiences.
  • Experience contributing to and managing design systems in design tools such as Figma (or similar).
  • Collaborative team player with the ability to give and receive feedback in a collaborative environment; comfortable sharing work early and often.
Responsibilities
  • Design from concept to launch: own the design of key features and initiatives, turning ideas into sketches, prototypes, and high-fidelity mockups, and work with engineers to bring designs to life.
  • Collaborate with the team: partner with the Founding Product Designer to shape the product vision and refine the design process, and work with the CEO, Product Manager, and CTO to align on strategy and execution.
  • Build for scale: help establish Fay’s design system and processes, ensuring work is consistent, scalable, and user-focused, setting the foundation for the design team as it grows.
  • Iterate and improve: use data and user feedback to refine designs and deliver solutions that resonate with the audience in a fast-paced environment.
Desired Qualifications
  • None

Fay Nutrition connects clients with qualified dietitians and nutritionists who accept insurance, making professional nutrition counseling affordable and widely accessible. It partners with insurance companies so sessions can be covered or offered at very low out-of-pocket costs, often around $10 or nothing, instead of the typical $300 per session. The service works through a hybrid model, offering both virtual consultations and in-person visits to accommodate client preferences. It also helps dietitians start or grow private practices by guiding them through insurance credentialing to expand their client base and revenue. Fay’s goal is to democratize access to nutrition care by reducing cost barriers while supporting nutrition professionals in building sustainable practices.

Company Size

1-10

Company Stage

Series B

Total Funding

$75M

Headquarters

Barrington, Illinois

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Fay raised $50M Series B in 2024 at $500M valuation from Goldman Sachs.
  • 93% of clients improve habits; 85% see better labs per app data.
  • Partners with UnitedHealthcare, Aetna CVS, Google, and Accenture.

What critics are saying

  • Noom captures 70% digital nutrition users with cheaper AI coaching.
  • Teladoc bundles dietitian consults with Aetna, diverting Fay clients.
  • UnitedHealthcare cuts reimbursements 25% in Q2 2026, slashing margins.

What makes Fay unique

  • Fay connects clients with 2,500+ insurance-covered dietitians nationwide.
  • Fay supports dietitians with credentialing and claim filing for private practices.
  • Fay offers hybrid online and in-person nutrition counseling sessions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company News

intelligence360
Feb 21st, 2025
Fay Secures $50M to Transform Nutrition

Fay announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500M. Existing investors General Catalyst and Forerunner also participated. This brings Fay's total funding to $75M. Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. The investment will accelerate growth and enhance offerings. Fay partners with major payors and employers to provide accessible nutrition care.

Business Wire
Feb 6th, 2025
Fay Raises $50M Series B at a $500M Valuation to Revolutionize How We Think and Feel About Food

Fay, a leader in digital nutritional therapy, announced yesterday a $50 million Series B funding round led by Goldman Sachs at a $500 million valuatio

Business Insider
Feb 5th, 2025
Fay raises $50M in Series B funding

Nutrition startup Fay raised $50 million in Series B funding at a $500 million valuation, led by Goldman Growth Equity. Existing investors General Catalyst and Forerunner also participated. Fay connects patients with registered dietitians covered by insurance and has grown significantly since its 2024 launch. The funds will enhance data reporting on patient outcomes and cost savings. Fay's platform now hosts over 2,500 dietitians and offers AI-powered features for meal planning.

FinSMEs
May 16th, 2024
Fay Raises $25M in Funding

Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.

Business Wire
May 15th, 2024
Faynutrition Raises $25M to Transform Food

Fay, founded by Sammy Faycurry and Mark Stefanski, has emerged from stealth with $25M in funding to revolutionize nutrition counseling. The $20M Series A round was led by Forerunner Ventures, with participation from General Catalyst and 1984. Fay connects people with Registered Dietitian Nutritionists, offering personalized nutrition counseling covered by insurance. The funds will accelerate growth, integrate with food service delivery platforms, expand insurance coverage, and enhance employer partnerships.

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