Account Manager

About the team

At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Client Services team is responsible for managing and growing Roku’s partnerships with Advertisers and ultimately enabling our clients to reach their business objectives.

About the role

The Account Manager role is a strategic partner to Roku’s Clients and the Roku Ad Sales team. This position plays a key role in ensuring end-to-end success for advertising partners from pre-sale to post-sale via ownership over campaign success and execution within the Political, Advocacy & Government Ads vertical. This individual is integral in maintaining and growing key partnerships while upselling and maximizing revenue for Roku’s advertising business. This individual will have a passion for data, building strong customer relationships, and collaborating closely with internal Ad Support departments. This position requires strong communication skills and a high-level of attention to detail while working in a fast-paced sales environment. 

The expectations placed on the Account Manger role within the Political Ad Sales team are largely similar to the broader Client Services team but will have a few key differences. During peak season when political campaigns are in full swing and advertising heavily, there may be times when an adjusted schedule is required in order to meet the unique needs of political advertisers. Timeliness, with respect to both response time and communication of core campaign needs such as inventory availability and campaign adjustments, is an area of greater importance for this role, and candidates should be prepared to adopt an accommodating approach to client needs. Roku, and particularly the Political Ad Sales Team, is non-partisan, works with the full spectrum of political advertisers, and promises the same end-to-end client experience to all political advertisers; the Account Manager should prepare to be apolitical and show no evidence of personal bias or political affinity. The account manager may also work with an array of different clients in the advocacy and government spheres as they are included in the larger P.A.G. team’s account portfolio.

As an Account Manager you will work to support the Ad Sales team and adopt a consultative approach to supporting Roku’s Ad Sales clients. Account Managers at Roku are involved in each step of the campaign lifecycle from pitch, pre-sale, launch, execution, optimization, post-sale campaign readouts, billing, and client engagement. The role is directly responsible for campaign execution, performance, and Roku ROI.  

What you’ll be doing

• Serve as the lead day-to-day point of contact for Roku’s clients in the Political, Advertising and Government spaces
• Manage high volume accounts with very quick timelines while still forging strong client relationships, understanding their objectives, and proactively driving renewals and upsell opportunities
• Maintain exceptional attention to detail while multitasking across clients, often shifting priorities in real time based on breaking news or campaign needs
• Collaborate with Account Executives and Sales Planners to review and respond to RFPs (Request for Proposals) for your assigned accounts with comprehensive media plans and inventory forecasts
• Support Account Executives on client meetings, including presenting insights, data, and campaign metrics during meetings and/or QBRs
• Be an expert on Roku’s unique ad products with support from Measurement, Analytics, and Product teams to provide the best value to our clients to achieve their advertising goals
• Serve as the liaison between the client, Roku’s Sponsorships and Design team, and ad operation teams – support Roku Best Practices & Ad Guidelines on design and approach for assets
• Responsible for ensuring campaigns launches are seamless and on time. Regular and constant communication with clients and internal teams to confirm creative asset collection, campaign setup and activation
• Frequent monitoring and reporting of campaigns to ensure they are performing and pacing toward client KPIs. Provide status updates and reporting to key stakeholders (AEs and clients)
• Exceptional troubleshooting, analytical, and problem-solving skills, along with a strong ability to collaborate cross-functionally with Ad Operations and other business operations teams on campaign activations and optimizations
• Own the creation and presentation of campaign report deliverables including pacing reports, custom performance insights, and end of flight wrap decks. Craft persuasive narratives with data driven storytelling to engage and upsell clients to drive incremental revenue
• Support the Finance team to ensure campaigns are properly invoiced each month and work with clients to receive timely payments
• Well organized and detailed-oriented individual with the ability to prioritize, multitask, and meet deadlines
• Execute across a variety of media types including Direct IO, PG, and PMP campaigns

We’re excited if you have

• 3-5 years of experience in account management/client services at an ad tech company or media planning at an agency
• Experience working with major political campaigns and/or political advertisers for at least 1 election cycle
• Experience in media planning and crafting or responding to RFPs preferred
• Experience in display, video and CTV advertising with a premium publisher, agency, ad network, or data vendor
• Hands on experience in Programmatic video executions, workflows, and troubleshooting--particularly within a DSP, Ad Exchange or SSP (ex: TTD, Yahoo DSP, DV360, Stackadapt, Magnite)
• Understanding of PMP and PG deals and how to troubleshoot & optimize them
• Proficiency in ad serving platforms and understanding of how tags function (ex: DCM/GCM, ExtremeReach, Innovid, etc.)
• Reporting intelligence with Salesforce, Excel, PowerPoint & Tableau
• Comfortability in working within campaign data sets, finding actionable insights through analysis and data visualization techniques, and presenting them to a client in a clear compelling narrative
• Analytical, project management, deadline-driven, and process-oriented personality
• Strong desire for collaboration, creative brainstorms and proactive client engagement
• Strong & persuasive communication skills, both verbal and written
• Self-starter, comfortable working in fast-paced, growing environment

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