Director – Performance Marketing @ TrueCar

TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.

As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.

The Opportunity:

The Director, Performance Marketing will lead the development and execution of data-driven marketing strategies aimed at maximizing ROI across all performance channels. This role requires a curious outside-of-the-box thinker with a test-and-learn approach, strong analytical skills, and a deep understanding of digital marketing and media trends. Your success will be measured on results and your ability to motive, lead and mentor a high-performing digital marketing team. We are looking for someone passionate about performance marketing and staying ahead of industry trends. This role will report directly to the Head of Marketing.

How you will contribute to TrueCar’s success:

Develop and implement comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, customer acquisition, and revenue growth for the full funnel.
Lead and mentor a team of marketing professionals, including search engine marketing and paid social media specialists. Provide guidance and support to ensure team success.
Manage the digital marketing budget effectively, allocating resources to various digital channels and campaigns to maximize ROI.
Oversee and optimize various paid media channels, including pay-per-click (PPC) and display advertising, to drive targeted traffic and conversations.
Use analytics tools to monitor and measure the performance of digital marketing campaigns. Make data-driven decisions and adjustments to optimize campaigns for better results quickly.
Support social media content program with strategic paid media support. eting campaigns to nurture leads, retain customers, and drive conversions.
Stay up to date with digital marketing trends, tools, and technologies, and implement new technologies that can improve marketing efficiency and effectiveness.
Collaborate cross functionally with sales, product development and IT to ensure alignment of digital marketing efforts with overall business objectives.
Generate regular reports on digital marketing performance and present findings, analysis and recommendations to senior management.

Your Expertise:

Proven experience in digital marketing, with a track record of successful strategy development and implementation.
Strong expertise in key performance marketing channels such as Google Ads, programmatic advertising, and affiliate marketing.
Proficiency in data analysis tools, such as Google Analytics, Tableau, and other marketing platforms.
Excellent quantitative & analytical skills with ability to interpret complex data and make data driven decisions.
Proven experience managing and developing high performing teams.
Strong communication, presentation and interpersonal skills, with the ability to present and influence at all levels of the organization.
Strategic thinker with a hand-on approach.
Adaptable and open to new ideas and technologies.
Highly organized with exceptional project management skills.

Base Salary: $141,000 - $216,000

Your TrueCar Experience

As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.

You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.

At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents linked here.

#LI-Remote

Director – Performance Marketing

Remote

TrueCar

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