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Capgemini

Global consulting, technology services, outsourcing

Marketing Functional Consultant

Implementation & Technical Account ManagementUpdated on Nov 14
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
  • Experience in requirements gathering, business process mapping, and stakeholder management.
  • Ability to translate business needs into functional and technical requirements.
  • Experience creating user stories, acceptance criteria, process flows, and functional documentation.
  • Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
  • Experience of 3+ to 7+ years as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
  • Experience working on Salesforce Marketing Cloud implementations and enhancements.

Responsibilities

  • Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
  • Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
  • Create and manage user stories, business requirements documents, functional specifications, and acceptance criteria.
  • Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
  • Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
  • Support User Acceptance Testing by preparing test scenarios, coordinating testing activities, and validating business outcomes.
  • Drive user training, change management, and adoption initiatives for Salesforce Marketing Cloud solutions.
  • Document business processes, workflows, data requirements, and system interactions.
  • Identify opportunities for process improvements and recommend optimized marketing operations.
  • Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
  • Provide ongoing support during deployment, hypercare, and post-implementation phases.

Desired Qualifications

  • Exposure to digital marketing, customer engagement platforms, and marketing automation solutions.
  • Salesforce Marketing Cloud Email Specialist certification.
  • Salesforce Marketing Cloud Administrator certification.
  • Salesforce Business Analyst certification.
  • Agile/Scrum certification.
  • Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.
  • Strong communication, presentation, and workshop facilitation skills.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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