K

Kwalee

Makes and publishes mobile and PC games

Senior User Acquisition Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • Senior user acquisition experience in mobile games, including profitable scaling of free-to-play titles across ad networks and social channels.
  • Experience leading or mentoring user acquisition managers.
  • Strong grasp of return on ad spend, payback, lifetime value, cohort analysis, and measurement in a privacy-first environment.
  • Understanding of creative testing and what makes advertisements perform on different channels.
  • Commercial judgment to explain budget decisions in pounds.
  • Ability to work hands-on with campaigns, spreadsheets, and business intelligence tools.

Responsibilities

  • Set user acquisition strategy across the games portfolio and channels, allocating spend effectively.
  • Lead and coach user acquisition managers, assign ownership of games, and support their performance.
  • Identify games ready to scale and respond quickly when campaigns are not paying back.
  • Work with the analytics team on lifetime value and return-on-ad-spend targets, and challenge targets when the numbers do not support them.
  • Partner with creative and analytics teams to test, learn from, and scale fresh advertisements for each game.
  • Run consistent market tests for new game ideas to identify promising opportunities early.
  • Share market insights with producers, product, and monetisation teams and translate game improvements into growth.
  • Work with ad networks and platforms and explore new channels.
  • Own profitable growth across the portfolio by identifying opportunities, detecting performance declines, maintaining targets, and supporting the team’s oversight of each game.
  • Monitor profitable spend and installs against payback targets, return on ad spend and payback against target, user acquisition contribution to portfolio profit, and how quickly budget moves to the best opportunities.

Desired Qualifications

  • Experience with hybrid-casual or puzzle mobile games.

About the Company

Kwalee

Makes and publishes mobile and PC games

Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Radford Semele, United Kingdom
Founded
2011

Recently Posted Jobs

Explore more opportunities at Kwalee

See more jobs