Vice President of Product Marketing

Horizon Media integrates Roku TV data into Blu platform for cross-channel optimization. Strategic Partnership Enhances Measurement and Open Ecosystem Approach to CTV Planning and Activation Horizon Media Holdings, parent company of the world's largest independent media agency, and Roku announced that advertisers will now be able to leverage Roku TV data in HorizonOS' Blu marketing intelligence platform. As a HorizonOS partner, Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimization. This marks a significant strategic expansion beyond the two companies' media relationship, now with data and technology. The partnership reflects the continued acceleration of Connected TV's rising ad spending and viewership, expected to hit $37.95 billion in 2026 and 248 million viewers by 2027, respectively (EMARKETER Forecast, February 2026). That growth has also exacerbated marketers' persistent problems that have come from fragmented viewing across hundreds of streaming services. The data partnership between Roku and Horizon intends to provide tools to manage a fragmented entertainment ecosystem. "Roku has one of the most comprehensive views of TV activity in the industry, and CTV has become central to how consumers discover content and how brands reach audiences," said Samantha Rose, EVP, Head of Integrated Investment and Programmatic at Horizon Media Holdings. "By bringing Roku's data into Blu, we're connecting a major platform's view of the premium video ecosystem with Horizon's proprietary data and orchestration stack to better inform cross-channel decisioning and optimization. Together, we're able to provide a fundamental unlocking of audience insights at tremendous scale, giving our clients the visibility and precision this channel now demands." "Horizon's Blu platform has already been instrumental in helping to drive our audience strategies and delivering exceptional results to date," said Elizabeth Luciano, EVP, Marketing at A+E Global Media. "This new data partnership with Roku takes those capabilities to the next level, unlocking new avenues to understand, reach and engage viewers across the streaming ecosystem. We are excited about the possibilities this unlocks for our campaigns and the opportunity to translate richer audience intelligence into even greater impact." Advertisers will now have access to media metrics that have held back truly innovative and impactful campaign executions. While traditional CTV measurement relies on panels and sampling, Roku TV data provides a granular, device-level view of viewership patterns across streaming households. What the partnership enables. The Roku TV data in Blu will enable Horizon and its clients to achieve: * Better TV Targeting: Understanding which audiences are exposed to campaigns across channels, content, and dayparts, enabling more precise audience matching * Improved Planning: Informing media planning decisions and identifying high-value inventory before campaigns launch * Real-Time Measurement: Moving beyond traditional panel-based measurement to device-level precision Beyond these immediate capabilities, Horizon's agentic orchestration layer can use granular TV viewing data to inform real-time optimization decisions across channels. Phased rollout and integration. The data flow is underway, with full integration into Blu planned for Fall 2026. This phased approach is intended to allow Horizon and Roku to ensure data quality, security, and seamless integration with existing Blu capabilities before broader client availability. "This will be more than a solution - it's about a strategic partnership and a joint commitment to deeper product development," said Sal Candela, VP, Global Agency Partnerships, Roku. "HorizonOS and Roku Data Cloud independently represent unique data layers and applications, and this alliance is aimed at unlocking deeper insights, planning solutions, and activation use cases. Over the coming months, we plan to continue to collaborate and build new solutions and a joint roadmap to further unlock advantages for Horizon and its clients." Rather than forcing clients into proprietary stacks, Horizon's approach ensures that as clients' needs evolve-whether they need better TV measurement, audience intelligence, or real-time optimization-they have access to the best tools for their specific challenges. About Horizon Media. Horizon Media, the largest independent media agency globally, delivers data-driven business outcomes for some of the most innovative and ambitious brands. Founded in 1989, headquartered in New York, and with offices in Los Angeles and Toronto, the company employs 2,400+ people and has media investments of more than $8.5 billion. Horizon Media's fundamental belief is that business is personal, which drives its approach to connecting brands with their customers and engaging with its own employees, resulting in industry-leading workplace satisfaction levels (Glassdoor). The company is consistently recognized by independent media outlets for its client excellence and has earned several "Best Workplaces" awards reflecting its commitment to diversity, equity, and inclusion and the life and well-being of everyone at Horizon Media. About Roku, inc. Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV(TM) models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.

Horizon Media Holdings hosts AI fluency experience for summer interns. Jul 29, 2026, 12:23 ET Next Generation of Marketers Learn to Collaborate with AI on Real Client Growth Challenges NEW YORK, July 29, 2026 /PRNewswire/ - Horizon Media Holdings today announced it will host an AI collaborative working session alongside partners at Section AI on July 29, bringing together the agency's summer interns, technology partners, and up-and-coming industry talent to explore what it takes to build a marketing career in an AI-native world. The experience is designed to showcase and empower emerging professionals to leverage AI to accelerate learning, strengthen strategic thinking, and drive growth. At a time when many organizations are focused on using AI to automate work, Horizon believes the greater opportunity lies in using AI to elevate human potential. As the agency's Growth Partner philosophy continues to evolve through AI, data and human intelligence, developing an AI-fluent workforce is becoming as important as developing AI-powered technology itself. "The next generation of marketers won't start from zero; they'll start with AI as a collaborator," said Aleksandra Novikova, SVP, Talent Acquisition & Learning at Horizon Media. "That changes what we need to teach them and how we need to prepare them. It's not about replacing human judgment with AI. It's about upskilling: learning to use AI as a tool that amplifies human thinking while maintaining the strategic rigor and client focus that define great marketing." Interns will spend the day working alongside their partners at Section AI, the enterprise AI training and adoption platform that powers Blu Platform, to solve a real business problem facing one of Horizon's clients. "As viewing habits continue to evolve, success depends on finding new ways to connect audiences with great content," said Elizabeth Luciano, EVP, Marketing A+E Global Media. "We're excited to see these interns use AI and Horizon's Blu Platform to uncover untapped audience opportunities and bring fresh thinking to one of the biggest challenges facing the media industry today." As the day concludes, Horizon will open its doors to industry professionals at all levels for a fireside chat on AI fluency for emerging professionals. It will feature Horizon's Domenic Venuto, EVP, Chief Product & Data Officer, and Niki DeCou, EVP, Enterprise Solutions; Elizabeth Luciano, EVP Marketing A+E Global Media; and Section AI Chief Revenue Officer, Bobby Isaacson. "The gap between knowing about AI and knowing how to apply it in your job for business value - that's where careers are made or stalled right now," said Bobby Isaacson, Chief Revenue Officer at Section AI. "In this hackathon, we want to give interns hands-on experience getting value from AI, so they can help lead their teams through this era." For interns, the July 29 experience offers a glimpse into what Horizon has been building toward: an organization where humans and AI work together, where strategy and technology are integrated, where technology serves clients rather than constraining them. About Horizon Media Holdings Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including - Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow. SOURCE Horizon Media

Three lessons on differentiation: in the Know with Horizon Media's Evanne Abneri. July 14, 2026 In the Know is a series that spotlights industry leaders sharing the ideas, strategies, and real-world insights driving meaningful impact in market. InMarket CMO Natalie Bastian sat down with Evanne Abneri, Director of Programmatic Partnerships & Product Development at Horizon Media, at POSSIBLE 2026 to talk programmatic strategy, culture, and what it really takes to stand out in a crowded landscape. These key themes stood out: Differentiation is the new competitive edge. In a landscape where sounding like everyone else risks turning you into a commodity, Evanne is clear about where a real competitive edge comes from: partners who bring something unique to the table, and, even better, who stay open enough to co-build with Horizon rather than handing over a fixed playbook. As she puts it: "We're looking for a competitive edge [in] where our partners are differentiated, where they're bringing something unique to the table - ideally exclusive - where they have an open architecture where we can work with them to co-build something together." Outcomes, not vanity metrics. One way Horizon puts differentiation into practice is through blu., the company's AI-powered connected marketing platform. Specifically within programmatic, Evanne's team uses it to analyze signals in the bid stream and custom-curate solutions for clients - signals more closely tied to outcomes than to vanity media metrics. That means partnering with companies to get log-level data and build custom bidding algorithms Horizon can run inside its DSPs to drive better outcomes for clients, rather than just impressions and clicks. It's one thing to build the technology - it's another to put it to work for a client. When asked for an example of this in action, Evanne pointed straight at Horizon's partnership with InMarket, which allowed Horizon to proactively build a custom taxonomy directly into a healthcare client's unique DSP. This gave Horizon the ability to build every audience segment the client might need and ensure they were already in place before the client needed them. See the person, not the data point. That same partnership work is what drives Horizon to dig into its audience rather than settle for a specific demographic. Evanne noted the importance of "understanding a user in its full capacity - not just one plucked-out data point - but [rather] who that person is throughout their entire day, throughout their entire week, month, year, and the journey that they're on." Doing so allows Horizon to gain more insight into reaching users in "organic and native ways that feel not intrusive, but seamless." Advertising that blends effortlessly into users' everyday lives feels less disruptive, and "natively fitting into user experience" can ultimately move the needle. Culture is the key to relevancy. Asked what insight leaders need to act on right now, Evanne's answer was culture - not as an internal hiring philosophy, but as a lens on audiences. She credits Horizon's multicultural team with helping the agency understand "a user and the complexities of them as a person," rather than reducing people to a single demographic or data point. "Remember that users and your audience and your target are humans, that are complex and layered, and they deserve that type of nuanced thought about who they are." As Natalie Bastian noted, "relevancy is key, and understanding who the user is and what their journey is like is absolutely fundamental," not only in ensuring each ad is effective, but in the ultimate goal - driving outcomes. How that shows up in the work. For Horizon Media, that same instinct - build for outcomes, with real partners in the room, for people, instead of data points - is central to how the agency works with InMarket. That's exactly what InMarket's Outcome Intelligence is built for: proving what media actually drives, not just what ran, so that every dollar can be tied back to a real business result. Connect with its team to see how InMarket can help you build custom, outcome-driven solutions for your brand. Get in touch at InMarket.com/Contact.