GTM Strategy Principal @ Attentive

At Attentive, we’re revolutionizing the way businesses connect with their customers. Our AI-driven marketing platform infuses intelligence into every stage of the consumer journey, helping brands deliver hyper-personalized messages at scale. With a mobile-first approach, engaging two-way conversations, and enterprise-grade technology, we’re driving billions in online revenue for leading brands worldwide, including CB2, Urban Outfitters, GUESS, Long John Silver’s, and Wyndham Resort. But we’re not just about SMS and email—by expanding our AI capabilities to enhance multiple products and channels, our goal is to help make every interaction more meaningful. As a member of our team, you’ll be at the forefront of this innovation, helping to shape the future of customer communication.

Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

Who we are

Attentive is at a critical inflection point, evolving from a single-product, single-geo company into a multi-product, multi-geo organization. Your role as GTM Strategy Principal in our revenue organization will be instrumental in making this transformation a success. Without effective execution of these changes, we will not be able to achieve the sustained growth necessary for our long-term goals. As one of the first hires in this team, you will provide strategic leadership, leveraging your experience to quickly impact the business and guide decision-making. You will operate with autonomy and move swiftly, partnering with cross-functional teams to ensure seamless execution.

Why Attentive needs you

Own and lead the development and execution of multi-product or international GTM strategies that are critical to Attentive’s next phase of growth.
Drive key cross-functional initiatives, ensuring alignment between product, marketing, and revenue strategies to enable successful outcomes.
Proactively identify areas for improvement and step in to make or influence critical business decisions, working closely with senior leadership to push initiatives forward.
Regularly report on program effectiveness to senior management, providing insights, recommendations, and action plans to optimize performance.
Build a robust short- and long-term roadmap for strategic programs, ensuring we prioritize the highest-impact projects that drive growth.
Act as a trusted strategic advisor within the Revenue/GTM organization, leading without direct authority but with strong influence over key stakeholders.
Demonstrate executive presence in meetings with leadership, providing well-structured recommendations and insights that drive high-impact decisions.

About you

7+ years of experience in business operations, strategy consulting, or program management, ideally within a B2B SaaS or high-growth technology company.
Demonstrated experience in leading large-scale, ambiguous projects with the ability to define objectives and make quick, informed decisions.
A strong strategic mindset combined with hands-on experience in synthesizing data to drive decision-making and inform long-term business strategy.
Proven executive presence and communication skills, with the ability to present and influence senior leadership and executive teams effectively.
Exceptional organizational and project management skills, with the capacity to manage multiple high-impact initiatives in a fast-evolving environment.
Demonstrated ability to lead and influence cross-functional teams without direct authority, gaining buy-in and moving key initiatives forward.
Proactive in identifying areas for improvement, with a strong sense of ownership and urgency in driving strategic initiatives.
Excellent communication skills, both written and verbal, with a focus on delivering impactful recommendations and guiding decision-making at the highest levels.

You’ll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $120,000 - $190,000 annually + bonus/commission + equity + benefits

- Our salary ranges are determined by role, level and location

#LI-DNI

Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers’ success

Act Like an Owner - Take responsibility for Attentive’s success

Learn more about AWAKE, Attentive’s collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company’s strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

GTM Strategy Principal

Multi-Product Strategy

Attentive

Compensation Overview

Why Attentive needs you

About you

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