Full-Time

Senior Editor

The CTO Club

Black & White Zebra

Black & White Zebra

51-200 employees

Media tech for workplace skills

Compensation Overview

$100k - $130k/yr

+ Discretionary Bonus

Remote in USA

Remote

Category
Content & Writing (1)
Required Skills
Social Media
HubSpot
SEO
Data Analysis
Google Analytics

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Requirements
  • Strong editorial judgment and audience instincts
  • Experience creating B2B, practitioner-led, or professional editorial content
  • Strong interviewing and synthesis skills
  • Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences
  • Experience growing newsletter engagement, subscriber audiences, or community participation
  • Experience across multimedia formats including newsletters, social, video, podcasts, webinars, or events
  • Comfort using analytics and audience signals to guide experimentation and optimization
  • Experience collaborating with contributors, SMEs, and strategic partners
  • Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends
  • Strong organizational and communication skills
  • Ability to operate with speed, experimentation discipline, and audience empathy
Responsibilities
  • Build engaged, community-powered editorial experiences
  • Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formats
  • Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening
  • Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution
  • Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences
  • Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets
  • Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance
  • Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement
  • Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content
  • Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help
  • Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys
  • Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution
  • Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets
  • Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation
  • Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance
  • Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability
  • Share learnings, experiments, and repeatable editorial playbooks across the organization
  • Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices
  • Build contributor → content → audience → community growth loops
  • Act as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationships
  • Package and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channels
  • Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships
  • Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful
  • Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence
  • Track relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality
Desired Qualifications
  • Experience covering engineering leadership, enterprise technology, infrastructure, AI, SaaS, developer workflows, or cybersecurity
  • Experience creating benchmark reports, surveys, or insight-led content
  • Experience hosting or participating in podcasts, webinars, livestreams, or editorial events
  • Familiarity with modern engineering and AI tooling ecosystems
  • Experience building community-powered editorial systems or contributor networks

Black & White Zebra is a media tech company that helps millions succeed at work through publications and communities that build skills, confidence, and connections. It supports organizations by providing the right tools, knowledge, and skills to lead better teams. The product approach combines ready-to-use content and peer networks to deliver practical learning and collaboration at scale. Unlike others that focus on one channel, the company blends publishing and community-building to reach both individual workers and organizations, enabling continuous development. Its goal is to help people become more capable at work and for organizations to cultivate effective, well-equipped teams.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • April 2026 hires in events and audience strengthen monetization beyond pure search traffic.
  • Crozdesk gives BWZ proprietary lead-generation infrastructure unavailable to pure-content competitors.
  • BWZ’s 78-person remote team and $1 million 2024 donations support recruiting and brand affinity.

What critics are saying

  • Google AI Overviews and ChatGPT cut traffic to review sites, crushing BWZ’s top-of-funnel economics.
  • BWZ remains unfunded and bootstrapped; cash stress hits fast if audience growth stalls in 2026.
  • AI content commoditization destroys review differentiation, forcing BWZ into lower-margin lead-gen competition.

What makes Black & White Zebra unique

  • BWZ combines media brands, lead-generation, and software recommendations through Crozdesk/SoftwareSelect.
  • Tim Fisher joined in September 2025 to embed AI across content, adtech, and audience products.
  • BWZ won Deloitte Fast 500 #467 and a 2026 top-employer award, signaling execution strength.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Employee Discounts

Gift or Signing Bonus?

Stock Options

Company News

Black & White Zebra
Dec 4th, 2025
Black & White Zebra Ranked #467th Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500

Black & White Zebra ranked #467th fastest-growing company in North America on the 2025 Deloitte Technology Fast 500. November 2025 - Vancouver, British Columbia - Black & White Zebra ("BWZ") is proud to announce that Black & White Zebra has been ranked #467 with 141% growth on the 2025 Deloitte Technology Fast 500(TM), a prestigious list recognizing the fastest?growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Companies on this year's list were selected based on percentage fiscal?year revenue growth from 2021 to 2024, with BWZ earning its spot through continued expansion of its media technology portfolio, strong audience growth, and sustained success delivering millions of leads for B2B SaaS partners. BWZ's Founder & CEO, Ben Aston, attributes this recognition to the team's dedication to creating high?quality, high?impact media products: "Its growth this year reflects the creativity, resilience, and relentless focus of its team. Black & White Zebra has doubled down on experimentation, innovation, and building content experiences. I'm incredibly proud of what Black & White Zebra has built and even more excited about where Black & White Zebra is headed. Ben AstonCEO, Black & White Zebra Now in its 31st year, the Deloitte Technology Fast 500(TM) highlights companies pushing the boundaries of innovation across North America. To qualify, companies must own proprietary technology contributing to the majority of revenue, have operated for at least four years, and reach a minimum of USD $5 million in current?year revenue. About Black & White Zebra Founded in 2012, Black & White Zebra is an independent media tech company delivering targeted career content for niche, tech?driven audiences. Through its portfolio of digital publications - including The Digital Project Manager, People Managing People, The CTO Club, CX Lead, The CPO Club, and more - BWZ empowers millions of professionals with insights, tools, and community to help them succeed at work. BWZ generates millions of leads annually for SaaS partners such as Monday.com, ClickUp, and Smartsheet.

Black & White Zebra
Sep 2nd, 2025
Black & White Zebra Accelerates AI Transformation with Appointment of Tim Fisher as VP of AI

Vancouver, British Columbia - August 2025 - Black & White Zebra (BWZ), the media-tech company behind brands like The Digital Project Manager and People Managing People, today announced the appointment of Tim Fisher as Vice President of AI.

Black & White Zebra
Feb 14th, 2025
Black & White Zebra Named One of BC's Top Employers for 2025

Black & White Zebra (BWZ) has officially been named one of BC's Top Employers for 2025, a designation awarded by Mediacorp Canada Inc. to recognize companies that go above and beyond to create exceptional workplaces.

Black & White Zebra
Nov 8th, 2023
Black & White Zebra Ranked #107th Fastest-Growing Company in North America on the 2023 Deloitte Technology Fast 500

Vancouver, British Columbia: Black & White Zebra ("BWZ") today announced it ranked #107 on the Deloitte Technology Fast 500, a ranking of the fastest growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year.

Black & White Zebra
Oct 2nd, 2023
Digiday Honors Black & White Zebra For Workplace Excellence in Worklife 50 Awards

Digiday honors Black & White Zebra for workplace excellence in Worklife 50 awards.