Full-Time

Senior Brand Manager

Posted on 11/21/2024

Vonage

Vonage

1,001-5,000 employees

Cloud-based communication services for businesses

Consulting
Enterprise Software

Senior

No H1B Sponsorship

Holmdel, NJ, USA

Hybrid work arrangement based out of New Jersey office.

Category
Brand & Creative Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Requirements
  • 6-8 years experience in brand management or related marketing field
  • Exceptional display ad and script copywriting skills required
  • Strong time and project management skills, monday.com experience preferred
Responsibilities
  • Collaborate with internal stakeholders across brand, demand generation, social, and various business units to ensure a consistent brand voice and approach for all digital channels.
  • Leverage your proficiency in writing, integrated marketing communications, and copywriting skills to develop compelling messaging and content across various channels. Ensure brand consistency and adherence to messaging and brand guidelines.
  • Primary liaison with media agency to measure and report on the efficacy of brand initiatives and OKRs using website metrics (adobe analytics experience required) and reporting on bi-weekly scorecards
  • Identify areas of opportunity for brand growth and suggest new strategies and tactics for brand execution
  • Manage the brand budget to maximize the return on investment

Vonage provides cloud-based communication services for businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Company Stage

IPO

Total Funding

$361.9M

Headquarters

Holmdel Township, New Jersey

Founded

2001

Growth & Insights
Headcount

6 month growth

10%

1 year growth

9%

2 year growth

7%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for integrated communication solutions boosts Vonage's CPaaS and UCaaS markets.
  • Partnership with Airtel Business expands Vonage's reach in the Indian market.
  • Vonage's RCS launch aligns with the trend for richer business messaging experiences.

What critics are saying

  • Leadership changes may disrupt strategic continuity at Vonage.
  • Regulatory pressures in India could challenge the Airtel partnership.
  • Slow adoption of RCS may hinder its business messaging transition.

What makes Vonage unique

  • Vonage offers a flexible portfolio of cloud-based communication applications and APIs.
  • The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.
  • Vonage's integration of AI enhances customer engagement and operational efficiency.

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