Full-Time
Posted on 9/23/2025
Data-driven software for automotive customer lifecycle
No salary listed
Cincinnati, OH, USA
In Person
Affinitiv provides integrated, data-driven software and services for the automotive industry to manage the full customer lifecycle across OEMs, dealerships, and service centers. Its products combine marketing software with consulting services to enhance initial engagement, communications across touchpoints, conversion tracking, and loyalty programs. The platform helps clients target new prospects and re-engage lapsed customers through personalized campaigns, newsletters, analytics, and events, all delivered via a subscription model. What sets Affinitiv apart is its consultative, customized approach and end-to-end integration across the customer journey, rather than generic marketing offerings. The company’s goal is to help automotive businesses build brand awareness, attract new customers, improve engagement at every stage, and increase sales and long-term loyalty.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2016
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Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.
Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.
Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).
Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.
Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.
401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.
Affinitiv welcomes Thomas "T.O." Wagner as new Chief Revenue Officer. * 03/04/2026 March 4, 2026 | Chicago, IL - Affinitiv, a leading provider of data-driven marketing and software solutions for the automotive industry, announced today that Thomas "T.O." Wagner has joined the company as Chief Revenue Officer. In this role, Wagner will lead Affinitiv's global revenue strategy, overseeing sales execution, strategic accounts, and revenue operations as the company continues to scale its presence across dealerships, dealer groups, and OEM partners. Wagner brings more than 30 years of leadership experience across the automotive, software, and data-driven services sectors. Known for building strong team cultures and driving alignment across sales, marketing, and operations, he has held senior leadership roles at organizations including DMEautomotive, AutoPoint/Solera, and Reynolds & Reynolds. Throughout his career, Wagner has worked closely with dealer groups and OEMs to modernize go-to-market strategies and deliver sustainable growth. "T.O. is a proven revenue leader with deep industry knowledge and a strong reputation for developing teams and partnerships that perform," said Sharon Kitzman, CEO of Affinitiv. "He understands how to translate strategy into execution and how to help organizations grow in complex, competitive markets. We are excited to welcome him to the Affinitiv leadership team." As Chief Revenue Officer, Wagner will focus on strengthening Affinitiv's go-to-market approach, enhancing revenue predictability, and expanding relationships with key partners. His leadership will support Affinitiv's continued investment in customer-focused innovation and scalable growth. About Affinitiv Affinitiv delivers data-driven software and marketing solutions designed to help OEMs, automotive dealers, and dealer groups attract, convert, and retain customers across the entire ownership lifecycle. With more than 25 years of automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and all major automakers nationwide. Powered by first party data, Affinitiv enables highly targeted, timely, and relevant communications throughout the customer journey, helping dealers build profitable, long-term customer relationships. For more information, visit Affinitiv.com.
Automotive intelligence and lifecycle marketing firm Affinitiv has appointed Sharon Kitzman as its new CEO, succeeding Interim CEO Steve Stubitz, who will remain Chairman of the Board.
Affinitiv was awarded NADA's 2024 Best Booth for Design, Creativity, and Branding.
Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, welcomes Andy Byrne as its new Chief Revenue Officer.
CHICAGO--(BUSINESS WIRE)--Affinitiv, a leading provider of data-driven marketing and software solutions to the automotive market, welcomes Andy Byrne as its new Chief Revenue Officer. With over three decades of experience in driving revenue growth and operational efficiency across diverse business landscapes, Byrne brings a wealth of expertise to the Affinitiv leadership team. Throughout his career, Andy has demonstrated a strategic vision and hands-on approach in identifying growth opportunities, streamlining operations, and optimizing performance. His extensive background includes leadership roles at companies such as Ivanti, Fidelis Cyber Security, Openwave Messaging, and Infor. "Andy's proven track record of generating revenue and taking a customer-centric approach aligns perfectly with our mission: drive the next-generation customer experience with innovative solutions that empower automotive dealerships to succeed in today's competitive market," said Adam Meier, CEO of Affinitiv