Publicis Groupe

Runs advertising and digital transformation services

Data Analyst

Data AnalysisUpdated on Nov 11

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

Five to seven or more years of experience.
Advanced English proficiency and communication skills.
A background in data analytics.
Experience with performance reporting and data storytelling.
Familiarity with web experiences and personalization.
Experience in the media or marketing environment.
Experience with Google Analytics, DV360, CM360, Google Ads, Meta Ads, TikTok Ads, and marketing metrics such as CPR, CPC, and ROAS.
A background in web analytics.
Experience with SQL.
Knowledge of A/B testing and experiment design concepts.
CRM or CDP experience.
Experience with Python.

Responsibilities

Enable advanced measurement, insights, and predictive modeling.
Apply understanding of measurement frameworks, KPI tracking, and dashboard creation.
Work with ETL, data modeling, and implementation of measurement tools.
Use predictive analytics, experimentation, and statistical analysis.
Translate complex data into actionable insights.
Use SQL, Python/R, and other coding or analytics platforms.

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

We are looking for Data Analysts who are passionate about generating insights, have experience with reports and dashboards, and definitely love working with high volumes of data.

Responsibilities

Enable advanced measurement, insights, and predictive modeling
Strong understanding of measurement frameworks, KPI tracking, and dashboard creation
Experience in ETL, data modeling, and implementation of measurement tools
Expertise in predictive analytics, experimentation, and statistical analysis
Ability to translate complex data into actionable insights
Strong technical skills in SQL, Python/R, and other coding or analytics platforms

Qualifications

5 / 7+ years of experience
Advanced English Level and communications skills
Data Analytics background
Performance Reporting
Data Storytelling
Familiarization with Web Experiences / Personalization
Experience in the Media/Marketing environment
Experience with tools like Google Analytics, DV360, CM360, Google Ads, Meta Ads, Tiktok Ads and Marketing metrics like CPR CPC ROAS etc
Web Analytics background
SQL experience
A/B Testing and experiment design concepts
CRM / CDP experience Python

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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