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Mercury

Runs online business banking for startups

Senior Product Marketing Manager - Lending

Product MarketingPosted on Nov 9
Full-timeRemote

About the Job

Requirements

  • At least 8 years of professional experience, including at least 5 years in product marketing, with a track record of owning meaningful product and business outcomes.
  • Experience developing and owning go-to-market strategy for a product or business line, including defining where to play, how to win, and what to prioritize.
  • Strong product marketing fundamentals, including customer research, competitive analysis, positioning, messaging, and product launches.
  • Strong commercial instincts and understanding of how product marketing contributes to acquisition, adoption, and revenue, with the ability to connect decisions to measurable business impact.
  • Ability and curiosity to become deeply knowledgeable about complex products, translate technical concepts into compelling stories, and use product insights to inform strategic decisions.
  • Ability to influence senior cross-functional partners, thrive in ambiguity, set direction independently, build alignment, and move from strategy to high-quality hands-on execution.

Responsibilities

  • Identify market opportunities, define target audiences, establish competitive positioning, and prioritize opportunities within Mercury's lending marketing strategy.
  • Lead customer research and competitive analysis to uncover unmet needs, inform product priorities, and influence business decisions.
  • Own positioning and messaging for lending products, translating complex financial concepts into clear stories that communicate their value to businesses.
  • Lead go-to-market strategy for lending products and initiatives, partnering with Product, Credit, Growth, and Revenue to launch capabilities and drive adoption of existing offerings.
  • Build scalable go-to-market motions with Sales, Relationship Management, and Growth to reach target customers, equip revenue teams, and expand access to financing.
  • Use customer feedback, performance data, and business results to refine the marketing approach and identify growth opportunities.

Desired Qualifications

  • Experience in lending, business financing, B2B fintech, financial services, or another complex product category.

About the Company

Mercury

Runs online business banking for startups

Mercury runs online banking for startups and small businesses, pairing business accounts and corporate cards with built-in software for bill pay, expense tracking, and bookkeeping. It rose to prominence in 2023, when thousands of startups fleeing the collapse of Silicon Valley Bank moved their cash to Mercury within days. Customers open accounts online and use one dashboard to wire money, give employees cards, pay invoices, and invest spare cash in money market and bond funds. Mercury makes money from interest on customer deposits and from card fees, along with paid treasury and software plans. It was founded in 2017 and is based in San Francisco.

Company size
1,001-5,000
Company stage
Series D
Total funding
$750.9M
Headquarters
San Francisco, CA
Founded
2017

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