Social Media Manager - Beauty Market

THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement. You'll be the pulse behind the Brand social presence—one of the world’s most iconic and purposeful personal care brands. From daily skincare and body care conversations, beauty trend tracking, and native content ideation to community care, copy crafting, and performance reporting, you will manage the daily rhythm of Dove's social channels to champion Real Beauty and authentic care across platforms.

This role is built for a social-first beauty enthusiast who is organized, culturally fluent, and obsessed with the evolving personal care landscape. You live and breathe beauty culture on TikTok, Instagram, and YouTube; you know the difference between superficial aesthetics and authentic care routines; and you can translate product benefits into relatable, empowering content. We are looking for someone who is as comfortable managing a fast-paced personal care content calendar as they are briefing a diverse beauty creator on an emerging trend or steering sensitive community conversations around body confidence.

Success means channels that set the benchmark for inclusive beauty, content that drives authentic product love, a community that feels safe and represented, and metrics that show consistent growth in engagement, saves, and brand affinity.

WHAT YOU'LL DO

Content Planning & Beauty Storytelling

• Manage social calendar across TikTok, Instagram, and emerging platforms, balancing planned product campaigns with reactive cultural moments.
• Translate personal care & skincare science into engaging social content, developing educational and routine-based formats (GRWM, de-influencing toxic trends, body-care routines, ingredient spotlights).
• Write and adapt social copy tailored to beauty audiences, ensuring empathetic, body-positive, and scientifically grounded tone of voice resonates across each platform.
• Ensure all content adheres to Real Beauty pledge (zero digital distortion, real skin textures, diverse representations of beauty and bodies) and meets platform accessibility standards (captions, alt text).
• Partner with the Senior Social Media Manager to plan product launches, seasonal moments (e.g., summer body care, self-esteem initiatives), and always-on content.

Community Management & Real Beauty Care

• Monitor channels daily, actively engaging with consumers asking about routines, skin/hair types, product benefits, and self-care tips.
• Moderate sensitive beauty conversations with empathy, discretion, and care (e.g., skin insecurities, body image, sweat/odor concerns, hair discrimination).
• Track and intercept beauty and wellness micro-trends (e.g., "skin barrier health", "underarm care", "body neutrality"), spotting opportunities for reactive, authentic brand responses before trends peak.
• Foster a safe, inclusive community environment that celebrates real bodies, unretouched skin, and everyday beauty rituals.

Creator & Beauty Ecosystem Collaboration

• Collaborate with beauty creators, dermatologists, and lifestyle influencers, ensuring briefs emphasize genuine product testing, authentic reviews, and real-life usage rather than scripted endorsements.
• Support the integration of creator/UGC content into the daily publishing grid, ensuring tone, disclosure, and brand beauty standards are fully met.
• Coordinate with internal creative teams (designers, video editors, copywriters) to produce visually compelling assets that show real personal care in action.

Performance Tracking & Beauty Intelligence

• Track and analyze performance across platforms, with a focus on metrics that matter in the beauty category: saves (routine reference), shares, comment sentiment, and video completion rates.
• Benchmark performance against direct personal care and beauty competitors in Mexico/LATAM.
• Extract consumer insights from comments and trends to inform future product storytelling and creative iterations.

WHAT YOU BRING

• Proven experience managing social media for consumer brands, with mandatory experience in Beauty, Personal Care, Cosmetics, or Skincare.
• Deep personal care literacy: Familiarity with routine-based content, common personal care ingredients/claims (hydration, microbiome, sulfates, exfoliation), and personal care consumer habits in Mexico.
• Strong native fluency across TikTok, Instagram Reels, and YouTube Shorts, knowing what makes beauty/self-care content feel organic, relatable, and scroll-stopping.
• Empathetic copywriting skills capable of addressing personal care topics with warmth, authority, and body-inclusive nuance.
• Proven track record in community management within high-volume consumer brands, especially navigating body positivity, personal hygiene, and self-esteem conversations.
• Proficiency in social media management and social listening tools (e.g., Sprinklr, Sprout Social, Hootsuite) and native analytics.
• A natural eye for inclusive casting, unretouched visual aesthetics, and authentic beauty representation.
• Professional proficiency in English and Spanish (writing and speaking).

Gen AI & Modern Workflow

• Practical experience using Gen AI tools (ChatGPT, Claude, Midjourney for moodboarding, Copy.ai) to accelerate beauty trend research, caption drafting, and routine brainstorms—always applying human discernment to keep outputs authentic to Dove's voice.
• Strong agentic mindset: self-starter attitude, resourceful problem-solving, and the ability to steer personal care narratives autonomously within a busy workflow.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Journalism, Advertising, or related fields.
• Must reside in Mexico City or Metropolitan Area (Hybrid setup).
• Mid-to-Advanced English level (written and spoken).
• Solid portfolio/track record demonstrating successful campaigns or social growth in beauty/personal care.

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NICE TO HAVE

• Direct prior experience working on personal care/dermocosmetics brands.
• Experience working alongside beauty content creators, nano/micro-influencers, or beauty PR agencies.
• Understanding of local cosmetic advertising regulations and claim guidelines (e.g., COFEPRIS nuances in Mexico) regarding personal care.
• Experience in social listening around consumer skin/body care concerns and sentiment analysis.
• Background in editorial beauty journalism or digital lifestyle magazines.

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