Director of Sales & Marketing

Job Description

• Lead and manage the Sales and Marketing Department to maximise market position of the hotel on an ongoing basis ensuring utilisation of sales resources.
• Lead and manage the Business, Events and Groups (where applicable) Department to maximise business opportunities within this sector ensuring best practice has been implemented to produce superior results on a daily basis.
• Manage the Reservations Department to ensure service delivery and reflection of the strategies for achieving budgeted revenues (where applicable).
• Work with the Hotel Director of Revenue and Regional Director of Sales & Marketing to achieve optimum revpar/revenue/yield results for all segments of the business unit.
• Develop a tactical approach to ensure the acquisition of major business opportunities.
• Ensure the team are managing the business mix to achieve optimum sales performance.
• Review market trends and competitor intelligence in order to lead fair market share.
• Ensure commercial rate structures are in place, including contracted dynamic pricing, which are reflective of market positioning.
• Ensure the team is maximising hotel revenue through effective pricing, space management and conversion, therefore increasing revenue in the key segments that generate the highest yield.
• Ensure maximisation of revenue from Conference & Incentive segments by promoting the Hotel’s Food and Beverage outlets.
• Explore opportunities for joint ventures with domestic industry partners that produce viable sales revenue.
• Ensure Sales & Marketing Strategy is communicated effectively to the Sales & Marketing team to obtain support and commitment by giving meaning to the actions, and/or the role of each person, focused on reaching the Company goals.
• Maintain consistent communication with General Manager, Regional DOSM, Director of Revenue, Sales & Marketing & National Account Managers regarding identified opportunities.
• Participate in adhoc activity when required by Regional DOSM & National Director of Sales.
• Effectively spearhead the E-Commerce function of the area in conjunction with the Corporate E-Commerce department.
• Work with the Director of Food & Beverage to meet financial targets in patronage through strategic Departmental / Outlet Marketing programmes and tactical campaigns that are measured and tested on ROI.
• Drive Industry Submissions for the Hotel (AOAA, HMAA, TIC etc)

Qualifications

• Tertiary qualifications in Marketing, Business or Hospitality.
• Minimum 5+ years of proven Sales & Marketing Hotel experience with a strong understanding of online distribution, e-commerce and digital marketing.
• Strong knowledge of local businesses and industry trends
• Experience managing costs, hit budgets and monitoring reports and plans
• Experience with driving comprehensive marketing strategies and setting clear goals

Additional Information

• Strong ability to work under pressure.
• Ability to combine commercial acumen with artistic flair to maximise opportunities.
• An ability to understand and navigate complex stakeholder environments.
• Strong focus and passion for hotel operations.
• Sound understanding of emerging trends in the industry .
• Demonstrated ability to coach, mentor, develop and inspire teams.
• Confident and articulate communication, negotiation, relationship and networking skills.
• Demonstrated business acumen with the ability to make sound decisions and  understand commercial implications.
• Ability to think strategically and plan on a mid to long term scale
• Strong personal integrity.
• Entrepreneurial spirit with drive, ambition and high level of energy.
• Good interpersonal skills with ability to communicate with all levels of team members.
• Flexible and able to embrace and respond effectively to change.
• Role model in Accor values and Heartist culture.