Senior Executive / Assistant Manager - Executive Master Programmes

Nanyang Technological University is a leading global university recognised for excellence in education and research. Nanyang Business School (NBS) is one of Asia’s premier business schools, committed to delivering impactful education and driving innovation in teaching and engagement.

Nanyang Executive Education (NEE) is seeking a proactive and service-oriented professional to support the outreach, recruitment, engagement and admissions activities for its portfolio of Executive Master programmes.

Working under the direction of the programme lead and more senior team members, the incumbent will execute defined activities across lead generation, candidate engagement, marketing campaigns, recruitment events, corporate and alumni outreach, admissions administration, scholarship processes, reporting and stakeholder coordination. The role is accountable for timely follow-up, accurate records and reliable delivery within established plans and procedures, while escalating exceptions and judgement-sensitive matters appropriately.

Key Responsibilities

Outreach and Recruitment Support

• Support the implementation of recruitment and outreach plans for assigned Executive Master programme(s), in alignment with approved strategies, timelines and enrolment objectives.
• Conduct timely and professional follow-up with prospective candidates, respond to programme enquiries and nurture leads towards application.
• Support the maintenance of recruitment pipelines arising from corporate outreach, alumni referrals, professional associations, events and digital channels.
• Participate in programme previews, education fairs, information sessions, coffee chats, masterclasses and other recruitment activities, including local and overseas activities where required.
• Maintain accurate lead records and monitor candidate movement across the recruitment funnel.

Programme Marketing and Lead Nurturing

• Work closely with the marketing team to plan and execute integrated marketing and lead-nurturing activities across email, social media, online information sessions, webinars, events and other approved channels.
• Prepare campaign briefs and coordinate with internal teams, appointed agencies and vendors on campaign assets, timelines and delivery.
• Support the development and adaptation of programme content, including electronic direct mailers, social media posts, event materials, candidate communications and alumni stories.
• Track campaign and engagement indicators, compile results and support regular reporting to management.
• Provide administrative support for the CRM and lead database, including data accuracy, segmentation, campaign lists and follow-up records.

Corporate, Industry and Alumni Engagement

• Support engagement with corporate organisations, government agencies, professional bodies, industry partners and other institutional stakeholders.
• Coordinate meetings, briefings and engagement activities for corporate partners and prospective sponsoring organisations.
• Work with NBS Alumni Relations and relevant colleagues to support alumni engagement, ambassador and referral initiatives.
• Assist with executive networking events, industry briefings and thought leadership activities that build programme awareness and prospective participant communities.
• Maintain stakeholder and partner records and ensure agreed follow-up actions are completed promptly.

Recruitment Events and Engagement Activities

• Coordinate the end-to-end logistics and administration of outreach and recruitment events, including invitations, registrations, venue or virtual-platform arrangements, materials and post-event follow-up.
• Support event promotion and participant communications to achieve attendance, lead-generation and conversion objectives.
• Compile event data, feedback and outcomes for review, and flag practical improvement opportunities to the programme lead.
• Coordinate faculty, alumni, student and industry participation in engagement activities.

Admissions and Candidate Experience

• Provide accurate guidance to prospective applicants on programme information, application requirements, key timelines and onboarding matters, based on approved policies and materials.
• Support the administration and processing of applications, ensuring records and supporting documents are complete, accurate and handled in a timely manner.
• Assist with application assessment workflows, admission interviews and coordination with Academic Directors and relevant stakeholders.
• Maintain high engagement with applicants from enquiry through offer acceptance, matriculation and onboarding.
• Support orientation and onboarding activities and contribute to the continual improvement of candidate touchpoints.

Scholarship Administration

• Administer scholarship-related applications, records, communications and activities in accordance with approved frameworks and processes.
• Support the preparation of scholarship information and documentation for review and decision-making.
• Maintain clear and auditable records and flag process gaps or exceptions to the programme lead for follow-up.
• Assist with scholarship-related marketing and candidate communications to support programme objectives.

Market Insights, Reporting and Administration

• Gather information on market developments, competitor programmes, candidate feedback and emerging executive education needs for the team’s review.
• Compile recruitment, campaign, admissions, event and pipeline data for regular management reporting.
• Support budget tracking, procurement, vendor coordination and documentation for assigned activities.
• Maintain organised records and ensure compliance with applicable university policies, data protection requirements and administrative processes.
• Undertake other programme-related duties and projects assigned by the programme lead.

Stakeholder Management

• Work closely with programme leadership, faculty, Academic Directors, client services, marketing, alumni relations, admissions and other NBS and NTU stakeholders to support coordinated programme delivery.
• Provide meeting, documentation and follow-up support for internal and external stakeholder engagements.
• Escalate complex enquiries, exceptions and decision matters appropriately while ensuring timely resolution and consistent communication.

Requirements

• A recognised bachelor’s degree, preferably in business, marketing, communications, education or a related discipline; candidates with a relevant diploma and strong applicable experience may also be considered.
• Preferably at least 1 to 3 years of relevant experience in programme marketing, recruitment, admissions, business development, stakeholder engagement, events, higher education or professional services.
• Strong written and verbal communication skills, with the confidence and professionalism to engage prospective participants and stakeholders.
• Good organisational and project coordination skills, with the ability to manage multiple activities and deadlines accurately.
• A service-oriented and collaborative mindset, with attention to detail and a strong sense of ownership.
• Comfort with data, reporting and digital tools; experience with CRM, email marketing or marketing analytics platforms is advantageous.
• Ability to work independently on assigned tasks while seeking guidance on judgement-sensitive, strategic or exceptional matters.
• Willingness to support evening or weekend events and regional outreach activities when required.

Key Competencies

• Execution excellence and follow-through.
• Candidate and stakeholder service orientation.
• Communication and relationship management.
• Planning, coordination and attention to detail.
• Data accuracy and reporting discipline.
• Teamwork and cross-functional collaboration.
• Adaptability and continuous improvement.

We regret to inform that only shortlisted candidates will be notified.

Hiring Institution: NTU