Digital Marketing Lead

Job Overview

The APAC Digital Marketing Lead is responsible for leading the digital marketing strategy, governance, and capability development across the APAC region. This role serves as the regional Center of Excellence (CoE) for digital marketing, driving best practices, standardization, digital transformation, and performance optimization across all APAC markets.

Working closely with regional and local marketing teams, business stakeholders, sales teams, and Global Marketing & Communications, the role ensures digital marketing activities are aligned with business objectives, customer journeys, and demand generation goals. The position also provides governance for websites, SEO/SEM, social media, email marketing, webinars, marketing automation, digital campaigns, digital analytics, and creative content development across the region.

Key Responsibilities

APAC Digital Marketing Strategy & Governance

• Develop and execute APAC digital marketing strategies aligned with business growth objectives.
• Establish and maintain digital marketing governance, standards, processes, and best practices across APAC markets.
• Define regional digital marketing KPIs, reporting frameworks, and success measures.

Regional Digital Center of Excellence (CoE)

• Lead the APAC Digital Marketing CoE and promote digital marketing excellence across the region.
• Develop and maintain regional SOPs, playbooks, guidelines, templates, and governance frameworks.
• Identify and share best practices across APAC and global marketing teams.
• Drive continuous improvement and digital maturity across APAC markets.

Demand Generation & Campaign Excellence

• Design and optimize integrated digital demand generation programs across APAC.
• Support strategic marketing initiatives through digital channels throughout the customer lifecycle.
• Collaborate with business and sales teams to build pipeline-focused campaigns.
• Drive lead generation, lead nurturing, account engagement, and conversion optimization initiatives.
• Ensure campaign effectiveness through measurement, optimization, and performance reviews.

Website Management & Digital Experience

• Own regional website governance and digital customer experience optimization.
• Coordinate website strategy, content publishing, landing page development, and performance enhancement.
• Establish website management standards and workflows for APAC markets.
• Drive website SEO performance, lead capture optimization, and conversion improvement initiatives.
• Collaborate with global digital teams on website development and enhancement projects.

Social Media & Digital Channel Management

• Develop regional social media strategies supporting brand visibility and thought leadership.
• Govern social media best practices, content planning, and channel performance.
• Support local markets in executing social media campaigns and employee advocacy initiatives.
• Drive audience engagement, follower growth, and digital brand consistency.

Marketing Automation & Lead Management

• Lead regional marketing automation strategy and deployment.
• Develop lead nurturing programs, customer journeys, and automated engagement workflows.
• Drive CRM and marketing automation integration to improve lead visibility and conversion.
• Establish lead management governance, processes, and performance monitoring.
• Collaborate with Sales and Business Units to improve marketing-to-sales alignment.

Digital Analytics & Performance Management

• Establish and maintain APAC digital marketing KPIs, dashboards and ROI reporting systems.
• Monitor digital performance across websites, campaigns, social media, email marketing, webinars and marketing automation platforms.
• Analyze marketing contribution to leads, pipeline, customer engagement, and business growth.
• Deliver actionable insights and recommendations for continuous optimization.
• Lead regular performance reviews with key stakeholders.

Creative Content Development & Multimedia Production

• Develop and manage engaging digital content and creative assets, including graphic design, visual storytelling, video production, and multimedia marketing materials.
• Ensure all creative assets align with Munters brand guidelines and digital content standards.

Qualifications

Education

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related discipline.

Experience

• 8+ years of digital marketing experience in B2B or industrial environment, including 3+ years of regional APAC scope.
• Demonstrated success in driving digital marketing governance, performance improvement, and lead generation programs.
• Solid experience in managing websites, SEO/SEM, social media, email marketing, webinars and digital campaigns.
• Hands-on with website CMS system, marketing automation system, and CRM platforms.
• Strong skills in multimedia digital content creation including graphic design & video editing.
• B2B industrial, manufacturing, engineering, technology, or technical products experience preferred.
• Experience working in multinational or regional APAC environments preferred.
• Fluent written and spoken English, with the ability to communicate effectively across regional and global teams.