Campaign Management Specialist

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Design, implement, develop & manage Salesforce Marketing Cloud. • A CRM platform that allows to create and manage marketing relationships and campaigns with customers. • It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. • Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? • Primary skill - Salesforce Marketing Cloud - P5 • Secondary skill - Salesforce Marketing Cloud Email Studio - P5
Roles and Responsibilities: • What Are We Looking For • CRM Systems Expertise: Advanced proficiency in CRM platforms such as Salesforce, Adobe Campaign, Dot Digital, and Comarch. Marketing Automation and Personalization: Experience with campaign automation, segmentation, and customer journey mapping. Data Management and Analytics: Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance and Governance: Knowledge of data protection laws, spam regulations, and industry best practices. • Core Competencies • Strategic thinking to develop and implement data driven CRM strategies. Strong organizational skills to manage multiple campaigns and deadlines. Experience working cross functionally with internal teams and external partners. A proactive approach to troubleshooting campaign or system issues, with high attention to detail in campaign execution, testing, and reporting. • Experience and Education • 5 to 8 years of experience in CRM management, marketing automation, or customer engagement roles, with proven success leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. • Roles and Responsibilities • Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle management. Oversee CRM roadmaps, campaign calendars, and customer engagement initiatives, ensuring compliance with local privacy laws, spam regulations, and internal contact rules. • Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals. Develop and allocate offers with appropriate segmentation and targeting, and lead multi channel campaigns including email, SMS, push notifications, and loyalty programs. Oversee approval processes with legal, compliance, privacy, and external partners before execution. • Manage customer segmentation strategies, ensuring data integrity and compliance.Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.