The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. This role sits on our Product Marketing team.
As the Pricing and Packaging Lead, you’ll play an instrumental role in building and executing Asana’s product monetization strategy. Reporting to the Head of Pricing and Packaging, you will partner closely with Product and GTM leaders to optimize our monetization strategy to drive sustainable revenue growth and deliver an exceptional customer experience.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
- Drive the evolution and optimization of our pricing model, packaging, and discount strategy, ensuring it aligns with business objectives
- Maintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities
- Collaborate cross-functionally to formulate pricing and packaging suggestions, and confidently present these findings to the executive team
- Undertake detailed product, competitor, and financial analyses to support the development and promotion of packaging and pricing suggestions
- Participate in determining pricing KPIs and track, monitor, and report on the effectiveness of implemented pricing and packaging changes
About you
- Accumulated experience encompassing 6+ years in B2B software, which ideally should include 1+ years in pricing at enterprise-level SaaS companies
- Proven experience in building pricing models, tools, and processes to optimize the pricing strategy
- Robust analytical skills, encompassing expertise in statistical analysis and financial modeling to help drive data-driven decisions
- A comprehensive understanding of SaaS pricing, self-serve and sales-lead go-to-market strategies, and buying behaviors of enterprise customers
- A history of cultivating impactful cross-functional relationships and leading diverse teams to achieve business objectives
- Familiarity with pricing and packaging research techniques such as Conjoint, Van Westendorp, etc., and proficiency in using survey tools such as Qualtrics
At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $207,000 - $279,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune’s #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.
#LI-Hybrid #LI-CT2
