Full-Time

Marketing Analytics & Insights Manager

Confirmed live in the last 24 hours

Ruggable

Ruggable

201-500 employees

E-commerce platform for washable rugs

Consumer Goods

Compensation Overview

$130kAnnually

+ Annual Bonus

Mid, Senior

Los Angeles, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Google AdWords
Looker
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup)
  • 1+ years of managing direct reports (preference with analytics and insights teams)
  • Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business
  • Advanced experience with SQL and data visualization or business intelligence tools (Looker)
  • Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.
  • Experience working with data engineering and external vendors to identify and onboard new data sources
  • Excellent written and verbal communication with impeccable attention to detail
  • Hard-working team player motivated to identify challenges and implement solutions
Responsibilities
  • Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels
  • Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention
  • Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase
  • Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc.
  • Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders
  • Own delivery of new data sources by identifying scope, priorities, roadblocks and best practices and work cross functionally to overcome any blockers or common pitfalls with the data
  • Provide guidance to direct reports, other team members and internal stakeholders on best practices for leveraging data

Ruggable offers a unique solution in the rug market with its patented 2-Piece Rug System, which consists of a washable top layer and a non-slip backing. This design allows users to easily remove the top layer and clean it in a standard washing machine, making it ideal for families, pet owners, and anyone with a busy lifestyle. Unlike traditional rugs that can be difficult to maintain, Ruggable's products are both practical and stylish, catering to a wide range of customers in the home decor sector. The company primarily sells directly to consumers through its online platform, providing a variety of affordable and customizable rug options. Ruggable distinguishes itself from competitors by focusing on the convenience of washable rugs and maintaining a strong brand presence in the e-commerce space. The goal of Ruggable is to make home decor more accessible and manageable for everyone.

Company Stage

Seed

Total Funding

$1.4M

Headquarters

Gardena, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into Dutch and French markets could significantly increase customer base.
  • Collaborations with high-profile brands like Architectural Digest boost reputation.
  • Pet-friendly collections, like with Dogs Trust, attract a niche market of pet owners.

What critics are saying

  • Increased competition in washable rug market may erode Ruggable's market share.
  • Reliance on brand collaborations could dilute Ruggable's unique brand identity.
  • European expansion may face logistical challenges impacting sales.

What makes Ruggable unique

  • Ruggable's patented 2-Piece Rug System offers unique machine-washable convenience.
  • Direct-to-consumer model allows Ruggable to offer customizable and affordable rug options.
  • Strong brand presence with collaborations like Goop and Pantone enhances market appeal.

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