Jefe de Ecommerce - Bogotá
About the job
- Lead the development of the country's digital business, covering D2C ecommerce and e-wholesale, maximizing sales while focusing on profitability and positive EBITDA contribution.
- Manage the channel budget and negotiate with suppliers and retailers to develop the .com business across 1P and 3P.
- Coordinate and co-manage the country's media investment budget with the country's Marketing Manager to drive traffic and meet targets.
- Coordinate regularly with regional Digital Business teams across projects, operations, media, and planning to ensure consistent execution and genuine incrementality.
- Build and execute the country's digital commercial plan across D2C and marketplaces, including forecasting, pricing, and promotions.
- Manage the digital P&L, including revenue, margin, discounts, logistics and media costs, and positive EBITDA.
- Set objectives by category and channel, and drive cross-category sales, average order value, and purchase frequency.
- Manage the digital channel budget and approve reallocations when needed.
- Negotiate country-level conditions, fees, and activities with retailers and marketplaces across 1P and 3P.
- Co-plan and coordinate performance and retail media investment with the country's Marketing Manager to generate qualified traffic.
- Align the commercial calendar with Marketing and Digital Growth, and coordinate campaigns, landing pages, and content.
- Improve conversion rate, units per transaction, average order value, and repeat purchases with Product Owners, User Experience, Search Engine Optimization, and Customer Relationship Management/Customer Data Platform teams.
- Ensure measurement using Google Analytics 4 and tracking parameters, and reporting using Power BI to support data-based decisions.
- Develop marketplace business with Mercado Libre, Falabella, local retailers, and Rappi, focusing on visibility, buy box, and inventory turnover.
- Manage marketplace catalog, pricing, fulfillment and logistics, and ratings; coordinate retail media and cooperative marketing with partners and regional Digital Growth.
- Negotiate commercial conditions and activities with key accounts, and monitor commissions, fees, and profitability.
- Drive omnichannel initiatives including BOPIS, BORIS, and BOSS with Operations, and ensure service-level agreements and customer promises are met.
- Identify bottlenecks and promote automation to scale operations efficiently.
- Demonstrate digital business incrementality without cannibalizing Retail or Wholesale.
- Coordinate regularly with regional Digital Business teams on projects, operations, media investment, and planning.
About the company
Samsonite is a global luggage brand that designs and sells a wide range of travel and personal accessories. Its products include suitcases, business bags, kids’ backpacks, casual bags, and related gear, all built to be lightweight, durable, and functional for travelers. The company emphasizes materials, construction, and design features such as strong shells, smooth wheels, secure zippers, and organized compartments to protect belongings and ease travel. Samsonite differentiates itself through extensive research and development, a history of industry firsts, and a strong global distribution network that includes direct sales, retail partners, and online channels. Its goal is to provide reliable, high-quality travel solutions that meet the needs of frequent travelers, business professionals, and families, maintaining leadership in the travel luggage market by continuing to innovate and improve user experience.
Company Size
N/A
Company Stage
IPO
Headquarters
Luxembourg
Founded
1910
Get referred to Samsonite
See people who can refer or advise you
Simplify's Take
What believers are saying
- First-half 2026 sales excluding Middle East and India rose 3.1% on constant currency.
- Samsonite launched Nexis and Paralux colorways in 2026, reinforcing innovation momentum.
- Gross margin reached 60.0% in Q2 2026 excluding tariff refunds, beating 2025 levels.
What critics are saying
- Second-quarter 2026 sales fell 1.6% as Middle East conflict hit demand.
- Operating profit dropped 16.1% in 2025, showing margin fragility under weaker wholesale demand.
- BÉIS integration by Q4 2026 risks distracting management while North America softens.
What makes Samsonite unique
- Samsonite’s 115-year brand still commands global retail shelf space and consumer trust.
- The 2026 portfolio spans Samsonite, TUMI, Gregory, and American Tourister across channels.
- BÉIS acquisition adds a digitally native lifestyle brand and younger female audience.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Paid Vacation
- 401(k) Company Match
- 401(k) Retirement Plan