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Publicis Groupe

Runs advertising and digital transformation services

Manager – Data and Analytics

Data AnalysisPosted on Nov 5
Full-timePhiladelphia, PA, USA$41.93 - $60.22 /hrIn-person

About the Job

Requirements

  • A four-year degree with a business focus, such as Statistics, Economics, Finance, or Marketing, is required.
  • A master’s degree is preferred.
  • Three to five years of business experience in marketing consulting, advertising, or interactive is required.
  • Expertise in the digital environment and in aligning marketing strategies with business needs is required.
  • Knowledge of integrated marketing and customer relationship management disciplines, including primary research, segmentation, targeting, direct marketing, and customer care, is required.
  • Written, oral communication, and presentation skills are required.
  • Experience managing and coordinating multiple projects is required.
  • A proven record of strong client relationship skills is required.
  • Strong familiarity with the digital environment is required.
  • Proficiency in Microsoft Office is required.

Responsibilities

  • Support development of clients’ overall measurement strategy through discovery and development of measurement plans, learning agendas, and test plans.
  • Support development of measurement frameworks and actionable insight generation.
  • Collaborate day to day with key vendors and stakeholders.
  • Collaborate with the internal team on client communications and deliverables, help define the story simply and concisely, and communicate the success of clients’ marketing efforts.
  • Collaborate on day-to-day client deliverables.
  • Proactively propose performance improvements for clients’ marketing activities.
  • Develop, maintain, and communicate insights, key metrics, and reports through data visualizations, highlighting opportunities for improvement.
  • Keep internal stakeholders informed about new opportunities, issues, and performance successes.
  • Collaborate with DNA leadership to develop and document case studies, including process and results.
  • Support DNA leadership in new client acquisition and new business development.
  • Manage direct reports’ careers and provide growth opportunities, coaching, and training.
  • Foster a team environment and play an active role in building teams.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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