Assistant Manager - Social Media

Job Summary

Tatcha is looking for a passionate, culturally-fluent, and detail-oriented Assistant Manager, Social Media in San Francisco. This role sits at the intersection of community, content, culture, and insights, with a focus on building meaningful relationships with our audience while translating real-time performance data into actionable ideas for the brand. 

As a key member of the Social Media team, you will help shape how Tatcha shows up across social every day. You will own day-to-day community management and publishing across our organic channels, developing meaningful relationships with our audience while bringing Tatcha’s distinctive voice to life through every interaction. You will stay close to cultural and platform conversations, identify opportunities to engage, and partner cross-functionally with Team Love (Customer Care), Influencer, Global Brand, Product Development, E-Commerce, and Commercial teams to ensure community feedback and social insights inform the broader business.

Beyond community, you will operate as a social generalist across copywriting, reporting, performance analysis, and content development. You will translate audience behavior, community sentiment, and social performance into clear insights and recommendations that help strengthen our content and social strategy. You will also contribute to the development of social-first content and copy across Instagram, TikTok, Broadcast Channel, and other emerging platforms, adapting our voice and storytelling to each channel.

We’re looking for a positive self-starter who can balance creativity with analytical thinking and move quickly without sacrificing attention to detail. You’re naturally curious about culture and consumer behavior, have a strong instinct for what makes people stop, engage, and share, and are excited by the opportunity to work across the full spectrum of social.

This is an opportunity to be on the front lines of Tatcha’s digital presence, building community, shaping our social voice, uncovering meaningful insights, and helping evolve how the brand connects with its audience.

Key Responsibilities

Community Engagement & Social Publishing – 50%

• Own day-to-day community management across Instagram, TikTok, Broadcast Channel, and other organic social platforms, responding to comments, DMs, mentions, and relevant off-platform conversations with a thoughtful, elevated, and on-brand voice.
• Lead day-to-day organic social publishing across platforms, coordinating closely with the Social Content subteam on asset handoffs and ensuring content goes live accurately and on time while maintaining platform best practices and brand standards.
• Conduct daily community sweeps, on and off channel, to identify product questions, customer feedback, emerging conversations, and opportunities to engage meaningfully with our audience. 
• Build trusted relationships with community members through thoughtful, personalized interactions that reinforce Tatcha’s brand voice, values, and commitment to care.
• Partner with Team Love (Customer Care) to address escalated customer inquiries and provide accurate product recommendations.
• Monitor sentiment and emerging issues in real time, proactively flagging potential risks or crisis conversations and escalating to the appropriate internal teams.
• Identify opportunities to surprise and delight community members, strengthening brand love and advocacy.
• Partner closely with the Influencer team to identify brand superfans and integrate UGC into content strategy.
• Own the development and execution of Broadcast Channel programming and activations designed to deepen engagement, strengthen brand affinity, and cultivate a sense of insider community.
• Act as the real-time eyes and ears of the brand on social, identifying recurring themes, consumer sentiment, product feedback, cultural conversations, and emerging audience interests.

Social Insights, Reporting & Analytics - 30%

• Track and report on community health, sentiment, engagement trends, audience feedback, and established KPIs across channels, flagging meaningful shifts, opportunities, and emerging trends.
• Own weekly and monthly performance updates
• Develops campaign and post-mortem reporting, identifying key insights and learnings.
• Analyze performance at the post, channel, and campaign level to identify patterns, opportunities, and key learnings.
• Partner with the Senior Manager, Social Media to develop clear takeaways and recommendations from social performance into actionable recommendations for creative, copy, content formats, and future campaigns, and help present insights to the broader Social team and cross-functional partners.
• Surface meaningful product feedback and consumer insights to Product Development, Product Marketing, and Brand teams to help inform future innovation and campaign development.

Social Content, Copywriting & Team Support - 20%

• Own day-to-day social copywriting across Tatcha’s organic channels, including Instagram feed, Instagram Stories, Instagram Broadcast Channel, TikTok, and other emerging platforms. 
• Develop platform-specific copy that brings Tatcha’s brand voice to life while adapting tone, messaging, and storytelling to each channel.
• Partner with the broader Social team to connect brand priorities, product launches, cultural moments, creator content, and community conversations into content plans. 
• Support broader Social team across content development, campaign execution, and other priorities as needed.
• Proactively identify opportunities to improve social workflows, processes, and ways of working across the team.
• Ability to create, capture, edit, source, and/or support the development of social-first content for organic and paid channels (as needed) is a plus, including short-form video, Stories, graphics, photography, and behind-the-scenes content.

Qualifications

• 3-5+ years of experience in social media, community management, influencer or brand marketing, or a related field, preferably within beauty, skincare, or luxury.
• Strong understanding of Instagram, TikTok, and emerging social platforms, with an eye for engagement and trendspotting.
• Experience partnering cross-functionally with Customer Care, Influencer, Brand Marketing, Product Development, and E-Commerce teams with strong collaboration skills.
• Exceptional written communication skills with the ability to adapt brand voice across various touchpoints.
• Strong analytical instincts and comfort working with performance data, including the ability to identify patterns, draw insights, and translate data into actionable recommendations.
• Experience using social media management or social listening platforms (e.g., Dash Social, Meltwater, or similar) is a plus.
• Highly organized with excellent project-management skills, strong attention to detail, and follow-through.
• Comfortable taking initiative and able to thrive in a fast-paced environment.
• Comfortable navigating real-time brand interactions, sensitive customer conversations, and potential issues with professionalism, empathy, and sound judgment. 
• Passion for skincare, beauty, and brand storytelling, with a customer-first mindset.
• B.A. in Communications, Marketing, or similar.

The Details

The expected base salary range for this position is $75,000 - $85,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1