Vice President - Revenue Marketing

• Own the global inbound and outbound pipeline target, working across the marketing team and partnering directly with Sales and RevOps to meet quarterly sourced and influenced ARR goals.
• Design, execute, and optimize multi-channel inbound and outbound acquisition campaigns across paid search (SEM), paid LLM, paid social, programmatic display and retargeting, and email lifecycle marketing.
• Manage a growing budget and team, and own ROI across all channels, ranking performance each cycle and reallocating investment toward the highest-return areas, including new channels you stand up.

• Architect and scale Kharon’s ABM program across key verticals that correlate to specific compliance and risk management use cases.
• Deploy intent-driven advertising and personalized outreach programs to penetrate multi-stakeholder enterprise buying committees (Chief Compliance Officers, Head of Sanctions, Head of Export Controls, et al). 
• Work in Marketing and partner with Sales on continued refinement of ideal customer profiles (ICPs), target account lists (TAL), and customized account acceleration.
• Design and implement plans that sustain engagement through long, multi-stakeholder sales cycles 
• Build programs that use product usage and account engagement signals to surface expansion opportunities and drive upsell and cross-sell pipeline within existing clients.
  
  

• Own visitor-to-MQL and MQL-to-SQL conversion performance, partnering with the broader marketing team (field, content, product marketing, design, web, and brand) to prioritize landing pages and user flows that drive pipeline.
• Lead a systematic testing program across messaging, offers, creative, and conversion paths, working across marketing to put proven findings into practice.
• Align organic search and answer-engine content priorities to high-intent regulatory triggers (ie, OFAC 50% Rule, UFLPA, export controls, military-civil fusion, research security).
  
  

• Build data-driven pipeline plans, combining top-down revenue targets with bottom-up forecasting, in partnership with Sales, RevOps, and Finance
• Establish repeatable playbooks and processes across demand generation, ABM, and marketing operations that scale with the business.
• Analyze performance to identify opportunities, optimize investment, and improve marketing-driven pipeline.

• Set the vision and architecture for the revenue marketing stack (e.g., HubSpot, intent and enrichment tools, Google Ads, LinkedIn Campaign Manager), working with Marketing Ops to keep it integrated, clean, and fit for purpose.
• Evaluate and adopt new technology, including AI-enabled tools, that improves efficiency and measurement.
• Continue to refine and implement multi-touch attribution that accurately reflects marketing’s impact across long (6-18 month), multi-stakeholder enterprise sales cycles, and make it the single agreed source of truth with Sales and Finance.
• Own board-ready and executive reporting on CAC, pipeline velocity, cost per opportunity, and channel ROI, and translate it into budget and channel decisions.

• Be a leader and work across marketing, sales, and other teams to translate complex regulatory enforcement trends and proprietary investigative data into high-converting demand generation campaigns.
• Work across the marketing team to drive attendance/views and associated post-event pipeline conversion related to webinars and live events, as well as release of white papers and investigative pieces. 
• Lead and mentor the revenue marketing team, working closely with existing marketing leadership, Sales, and cross-functional stakeholders. 
  
  

• Experience: 10+ years of progressive B2B marketing experience, including 4-5+ years leading demand generation or revenue marketing with direct ownership of pipeline targets. Experience scaling marketing in sophisticated B2B environments, such as enterprise software, data and intelligence platforms, selling complex solutions to expert buyers with long sales cycles. Demonstrated experience leading experienced managers or functional leads, with responsibility for team performance, resource allocation, and development.
• Track Record: Demonstrated track record of scaling pipeline and ARR in an established, rapid growth B2B business, with a clear understanding of multi-touch enterprise buying cycles.
• Domain Fluency: Prior experience marketing complex data, compliance, legal, cybersecurity, or risk solutions to large, complex enterprises is strongly preferred.
• Technical Depth: Deep proficiency in ABM orchestration, marketing automation performance analytics, paid digital channels, and leveraging AI. 
• Leadership Style: "Player-coach" mentality—capable of setting corporate-level revenue strategy while staying close enough to help implement, test, and measure.
  
  

Core Performance Metrics 

• Pipeline Generation: Sourced and influenced Sales Qualified Opportunities (SQOs) and Annual Recurring Revenue (ARR).
• Funnel Velocity & Conversion: MQL-to-SQL conversion rates and velocity through the sales pipeline.
• Efficiency: Cost Per Acquisition (CPA), Cost Per Opportunity (CPO), and Blended Customer Acquisition Cost (CAC).
• Target Account Engagement: Account engagement and penetration rates across designated target accounts.