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Full-Time

Director of Storytelling and Digital

Confirmed live in the last 24 hours

Brighton Jones

Brighton Jones

51-200 employees

Wealth management and financial planning services

Consulting
Consumer Software
Fintech
Financial Services

Compensation Overview

$140k - $150kAnnually

Senior, Expert

Seattle, WA, USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Communications
Branding/Brand Strategy
Social Media
Marketing
Data Analysis
Requirements
  • Bachelor's Degree in Business or Liberal Arts
  • 5+ years of relevant experience at advertising agencies and/or in-house creative departments.
  • Excellent written and verbal communication skills, with the ability to craft stories that connect with different audiences.
  • Proven experience in brand strategy and content development. Demonstrated ability to translate organizational vision into engaging narratives and clear, compelling content across multiple platforms.
  • Experience with brand architecture and creating integrated marketing campaigns that enhance customer engagement.
  • Strong background in creating and managing digital content, including websites, social media, and multimedia assets.
  • Strong analytical skills to understand data, trends, and audience insights.
  • Ability to lead cross-functional teams and initiatives, demonstrating creativity and innovation in narrative construction and delivery.
  • Excellent communication and persuasion skills, capable of engaging internal and external audiences with authentic and compelling stories.
  • Portfolio of writing across online, ads, articles, whitepapers, checklists, scripts, social, and press releases.
  • Positive energy, high creativity, and desire to make an impact.
Responsibilities
  • Translate Vision into Narrative: Translate leadership's vision into compelling written and visual stories that introduce and land Wealth Alignment, which is the future of the wealth management industry. Develop and weave stories unique to Brighton Jones into a coherent narrative for our firm that differentiates us from the industry.
  • Architect Brand Identity: Play a pivotal role in shaping our brand architecture to support strong, coherent service-line brands that are additive to Wealth Alignment.
  • Strategic Brand Alignment: Coordinate content strategy with overarching brand goals to enhance client interaction at all touchpoints. Manage the integration of brand narratives across product development, marketing initiatives, and corporate communications, maintaining authenticity and consistency throughout.
  • Develop Storytelling Assets: Craft storytelling assets such as web pages, case studies, social media content, videos, whitepapers, email, copy, and presentations. Ensure each piece is aligned with strategic goals and tailored for specific audiences using well-defined messaging frameworks and personas.
  • Collaborative Content Creation: Work closely with the marketing team, senior leadership, and heads of various service lines and programs to design and implement effective content strategies that resonate across diverse platforms and audiences.
  • Innovative Project Leadership: Adopt a start-up mentality characterized by tenacity, adaptability, curiosity, and creativity. Lead projects from ideation to implementation, ensuring innovative and effective outcomes through the entire creative lifecycle.
  • Lead Digital Strategy and Design: Create a digital strategy for all of our properties, including but not limited to www.bightonjones.com, www.openplan.us, www.lenoracapital.com, and www.richerlifefoundation.org. Craft engaging webpages and digital experiences that embody our brand and strategically communicate Wealth Alignment.
  • Analytics and Strategic Insights: Implement metrics to measure engagement and conduct qualitative analysis to gauge narrative impact, including website visitors, duration of visit, bounce rate, CTR, downloads, video views, ratings, social media reach and engagement, DM response rate, community and trip registration, and media coverage. Report findings to senior leadership and recommend strategies for narrative optimization.

Brighton Jones provides wealth management services by acting as a Personal CFO for individuals and families. Their approach includes comprehensive financial planning and management, helping clients align their financial resources with their personal values and life goals. They serve a diverse range of clients, from those with less than $500,000 in assets to those with over $10,000,000, including investors, philanthropists, and families. Brighton Jones differentiates itself from competitors by emphasizing a holistic approach that considers both financial and emotional well-being, going beyond traditional fiduciary advice. Their goal is to help clients thrive by offering tailored financial advice and management services, which include investment management, retirement planning, tax strategies, and estate planning, all while charging fees based on assets under management or fixed service fees.

Company Stage

N/A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

1999

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Brighton Jones' unique 'Personal CFO' model can attract clients seeking a more personalized and comprehensive financial planning experience.
  • Their holistic approach can lead to higher client satisfaction and retention, as it addresses multiple facets of clients' lives.
  • The firm's ability to serve a wide range of clients, including high-net-worth individuals, provides opportunities for significant revenue growth.

What critics are saying

  • The competitive nature of the wealth management industry requires Brighton Jones to continuously innovate to maintain its unique positioning.
  • Their holistic approach, while a differentiator, may also require more resources and time, potentially impacting scalability.

What makes Brighton Jones unique

  • Brighton Jones positions itself as a 'Personal CFO,' offering a comprehensive and personalized approach to financial planning that goes beyond traditional advisory services.
  • Their holistic approach integrates financial, personal, and emotional well-being, setting them apart from competitors who may focus solely on financial metrics.
  • The firm serves a diverse clientele, from those with modest assets to high-net-worth individuals, allowing them to cater to a broad market segment.