Omnicom Group

Global marketing, media, and PR network

Media Planning Associate

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$40k - $75k

About the Job

Requirements

Experience working within the sports marketing and/or media landscape.
At least 1 year of experience in the sports marketing or media industry, with an understanding of television media and sponsorship features and integrations.
Strong written and verbal communication skills, including in-person communication and conference calls.
Background in client services, account management, and program development.

Responsibilities

Provide internal strategic support and manage external communication.
Provide strategy teams with real-time marketplace insights to inform investment teams.
Lead the development and implementation of sports-focused sponsorship and media strategies to create customized multi-platform client programs.
Manage relationships across sports media and property marketplaces to maximize partnership value.
Assist with sports idea generation within the agency team and facilitate client-facing sell-through.
Work with clients, networks, and leagues to develop custom integrations or adapt existing elements to fit overall programs.
Help determine the optimal asset mix and branding elements within sponsorship proposals.
Employ strategies and tactics across multi-platform partnerships to deliver on key performance indicators.
Implement, track, and value cross-channel media and partnership activation.
Create and implement media and sponsorship management processes, including timeline tracking and internal and external approvals.
Support strategy teams with actionable insights across media channels.
Serve as the direct liaison between the client and dedicated Fan Connect and Omnicom Media investment teams.
Maintain budget trackers and flowcharts for internal and client-facing reporting.
Assist with ad hoc planning requests based on client briefs and new opportunities.

Desired Qualifications

Passion for sports.
Strong organizational skills and the ability to manage multiple communication streams and prioritize simultaneous deliverables.
Creative thinking and the ability to develop unique ideas, solutions, and programs.

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Fan Connect is looking for an Analyst to provide internal strategic support and to manage external communication. This role will provide OM strategy teams with real-time marketplace insights to inform investment teams. The Analyst also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, Analysts manage relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.

• Passion for sports is a must; experience working within sports marketing and/or media landscape

• Highly organized, with the ability to manage multiple lines of communication and prioritize many simultaneous deliverables

• 1+ years in the sports marketing/media industry, with an understanding of TV media and sponsorship (features, integrations, etc.)

• Extremely strong communicator, both written and verbal – in person and on conference calls

• Creative thinker who has the ability to develop unique ideas, solutions, and programs

• Strong background in client services and account management, program development

• Assist with sports idea generation within agency team while facilitating client-facing sell-through

• Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program

• Aid in determination of optimal asset mix + branding elements within sponsorship proposals

• Employ strategies and tactics across multi-platform partnerships that deliver on KPI’s Program Execution

• Implementation, tracking, and valuation of cross-channel media and partnership activation

• Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals

• Support Strategy teams with actionable insights across media channels

• Act as direct liaison between client and dedicated Fan Connect and dedicated OM investment teams

• Maintain budget trackers and flowcharts for internal and client-facing reporting

• Assist in Ad Hoc planning requests based on client briefs and new opportunities

$40,000-$75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: New York City, New York
Founded: 1944

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