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AstraZeneca

Global pharmaceutical company developing prescription medicines

Global Marketing Senior Director

Product MarketingUpdated on Nov 9
Full-timeBoston, MA, USA

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 10 years of pharmaceutical commercial experience is required.
  • Expertise in developing and implementing patient strategy is required.
  • Broad commercial experience, including pre-launch and launch, is required.
  • Experience with budget and expense management, business case development, and management and communication of brand performance is required.
  • Evidence of developing compelling business cases is required.

Responsibilities

  • Lead the strategic development and execution of healthcare professional and patient-centric strategies and programs focused on Hard to Control Hypertension.
  • Develop and implement global marketing strategies for patients with Hard to Control Hypertension, aligned with corporate objectives.
  • Conduct and use market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
  • Shape product strategy in connection with disease-area strategies and insights in hypertension, chronic kidney disease, and heart failure.
  • Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create patient programs.
  • Partner with Medical Affairs, Sales, Regulatory, and Communications teams to implement cohesive strategies.
  • Drive patient and healthcare professional engagement through digital platforms, mobile applications, and telehealth solutions.
  • Establish key performance indicators and metrics to evaluate program effectiveness and refine strategies.
  • Ensure marketing activities comply with regulatory standards and ethical guidelines.
  • Oversee allocated budgets for patient programs and ensure cost-effective strategies.
  • Report to the Global Head of Marketing.

Desired Qualifications

  • An advanced degree, such as an MBA, MSc, or PhD, is preferred.
  • Expertise in cardiovascular, renal, and/or metabolic disease areas is preferred.

About the Company

AstraZeneca

Global pharmaceutical company developing prescription medicines

AstraZeneca develops and markets prescription medicines and vaccines worldwide, with a focus on oncology, cardiovascular/metabolic, respiratory, and infectious diseases. Its products work by targeting specific biological pathways or cells, using small-molecule therapies, biologics, and vaccines to treat diseases or prevent infections. It differentiates itself through its dual heritage from Sweden and the UK, a broad pipeline, and strong R&D and collaborations that move from discovery to patient access. Its goal is to improve people’s health by discovering, developing, and delivering medicines and vaccines to patients worldwide.

Company size
10,001+
Company stage
IPO
Headquarters
Cambridge, United Kingdom
Founded
1913

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