Trade Marketing Specialist
Brown-Forman
Trade Marketing Specialist
Brown-Forman
Produces and sells whiskey, vodka, wine
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
Quote from Hiring Manager
"In the hyper-competitive Japanese RTD warzone, execution is everything. You will be the vital link translating our premium liquid strategy into unmissable, high-velocity realities on the shelf, working hand-in-hand with our key commercial partners. "
Meaningful Work From Day One
The Trade Marketing Specialist, RTD acts as the trade & marketing execution engine for our new to the world RTD, premium brand propositions into flawless in-store execution across Japan's leading retail channels. This role owns the 12-month trade activation calendar, partner briefs, and localized field execution tools required to secure distribution and defend shelf velocity.
What You Can Expect
3P Partner Enablement: Lead the strategic briefing and commercial alignment of our 3rd-Party distribution partner's trade marketing and sales planning teams with advanced brand concepts.
Trade Negotiation Preparation: Drive the creation of compelling "selling stories" and customized toolkits tailored for Key Account Managers (KAMs) ahead of the critical 6-month trade negotiation windows.
Channel Customization: Design and deploy cross-channel commercial activations specifically optimized to hit strict velocity hurdles within the high-stakes CVS (Convenience Store) and SM (Supermarket) channels.
Customer Relationships: Build strong, successful relationships with customers and partners to ensure that brand activation plans are aligned with their needs.
Field Force Optimization: Oversee the strategic allocation and operational guidelines for the outsourced merchandiser pool, transforming their deployment models to drive maximum on-shelf presence.
Format & Placement Excellence: Establish and audit localized 'Perfect Store' guidelines that prioritize our premium 350ml and 500ml format strategies at the point of purchase.
Budget & POS Management: Manage the allocated trade marketing expenditure, partnering with global procurement networks to deliver high-impact, cost-effective localized POSM.
What You Bring to the Table
Experience: 3–5 years of trade marketing, shopper marketing, or commercial sales experience within the Japanese FMCG or Beverage Alcohol sectors.
Language: Native/Fluent Japanese and professional fluency in English (both speaking and writing).
Analytical Rigor:Strong capability to track store-level retail execution metrics, scan data, and competitor activations to pivot trade plans responsively.
Stakeholder Influence: Exceptional relational and communication skills, with a demonstrated ability to influence and guide external 3rd-party sales teams and distributors.
Tech Savvy: High proficiency in MS Office and standard brand tracking platforms.
What Makes You Unique
A specialized execution playbook for the Japanese retail environment, demonstrating deep familiarity with major convenience chains' category review cycles and listing requirements.
A proactive, solutions-oriented approach to field management, with documented success in repurposing or optimizing merchandiser structures to secure secondary placements and incremental shelf share.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
0Produces and sells whiskey, vodka, wine
Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.
Explore more opportunities at Brown-Forman