Supervisor - Digital Shelf Design

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Who we are looking for

The Supervisor, Digital Shelf Design develops high-quality digital commerce content for a large client and its portfolio of brands across North American retailers and marketplaces.

This hands-on role translates brand assets and strategic briefs into compelling product detail page (PDP) imagery, enhanced content, and brand shops. Working alongside fellow designers, copywriters, digital shelf strategists, and project managers, the Supervisor delivers retailer-ready creative that communicates product benefits, strengthens brand consistency, and supports conversion.

What you'll be doing

Digital Shelf Design

• Design PDP hero and secondary imagery, product benefit graphics, lifestyle compositions, comparison modules, and enhanced content.
• Develop brand shops and storefront assets that bring brands to life within retailer environments.
• Support product launches, packaging updates, portfolio renovations, and ongoing content optimization.
• Translate brand guidelines and shopper insights into clear, engaging visual storytelling across Amazon, Walmart, Kroger, and other North American retailers.

Production & Adaptation

• Build reusable templates and modular design systems that support efficient production across brands, SKUs, and retailers.
• Adapt master creative to retailer specifications while preserving brand identity and product accuracy.
• Manage multiple assignments and production deadlines in partnership with project management.
• Prepare organized, production-ready files for approval, asset management, and publishing.
• Partner with copywriters and digital shelf specialists to create cohesive product experiences.

Creative Quality

• Maintain high standards for design, brand consistency, readability, and accuracy.
• Review assets for correct packaging, product details, approved claims, and retailer requirements.
• Provide design guidance and peer review to support consistent quality across deliverables.
• Apply performance insights and feedback to improve content effectiveness.
• Identify opportunities to streamline production and establish repeatable digital shelf design practices.

KEY SUCCESS FACTORS

• Commerce Designer | Visual Storyteller | Quality Leader | Production Thinker | Brand Steward | Collaborative Partner

Who you are & what you bring

• 5+ years of digital design, ecommerce, digital shelf, or related experience.
• Strong portfolio demonstrating PDP imagery, enhanced content, and digital commerce design; brand shop or storefront experience preferred.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator; familiarity with Figma.
• Experience translating brand systems into retailer-specific content across multiple products and formats.
• Strong production, image composition, retouching, typography, and layout skills.
• Ability to manage high-volume creative work with attention to detail and deadlines.
• Clear communication skills and experience collaborating across creative, strategy, and delivery teams.
• CPG experience preferred, particularly food and beverage

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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