Full-Time
Senior Digital Analyst
Posted on 10/3/2025
Best Buy
10,001+ employees
Retailer of consumer electronics and services
Compensation Overview
$92k - $97k/yr
Vancouver, BC, Canada
Hybrid
Remote-first with in-office interactions at Vancouver head office.
 Data & Analytics (4) |
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- 3+ years of web analytics experience in eCommerce or Digital Marketing, with a proven track record of driving insights, building reporting, and running experiments.
- Deep expertise with a leading web analytics tool (ideally Adobe Analytics).
- Strong understanding of measurement planning and how tracking works behind the scenes.
- Comfortable using SQL to extract and manipulate data, with solid understanding of relational databases
- Prior experience in using data visualization tools such as Power BI.
- Turn data into clear, actionable insights that drive business & technology strategy.
- Create dashboards, KPIs, and insights that give teams across the business visibility and clarity to act fast.
- Spot trends and opportunities by monitoring KPIs and market shifts — and share your discoveries in ways that spark action.
- Build and maintain rock-solid data collection processes, ensuring reliability and accuracy across platforms.
- Design and run A/B tests to measure the impact of new features and site optimizations.
- Championing a data-driven culture by coaching junior analysts and business stakeholders to increase their acumen, adopt best practices, and share in your analytical mindset.
- Bonus points if you love experimenting, iterating, and pushing the boundaries of how data can shape decisions.
Best Buy provides consumer electronics, appliances, and tech services through a large network of stores and an online platform. Customers shop in person or online and may receive help from Geek Squad agents for setup, troubleshooting, and home services. The company combines a wide product assortment with hands-on expertise from staff to guide purchases and offer on-site or remote support, setting it apart from retailers that only sell goods. Its goal is to enrich lives through technology by helping people stay productive, secure, entertained, and connected in daily life.
Company Size
10,001+
Company Stage
IPO
Headquarters
Richfield, Minnesota
Founded
1966
Simplify's Take
What believers are saying
- Six new stores open next year in underserved growth areas like Miami.
- International revenues rise 0.5% to $1.24 billion in Q4 FY2026.
- DA Davidson maintains Buy rating with $78 target post-Q4 earnings beat.
What critics are saying
- Amazon Prime's 5% rewards and same-day delivery erode Total membership value.
- Rising memory prices squeeze 20.9% gross margin per Goldman Sachs.
- Home theatre and appliances declines persist into FY2027, stalling expansion.
What makes Best Buy unique
- My Best Buy Plus and Total add 1% rewards from June 4 atop exclusive pricing.
- Smaller-format stores target Miami and Atlanta markets after decade-long contraction.
- Over 50% of customers earn above $100,000 annually for premium upsells.
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Benefits
Flexible Work Hours
Employee Discounts
Competitive Compensation and Benefits
Training Programs
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Best Buy reported fourth-quarter fiscal 2026 results, with adjusted earnings of $2.61 per share surpassing the Zacks Consensus Estimate of $2.48 and rising 1.2% year over year. However, enterprise revenues of $13.8 billion missed estimates and declined 1% year over year, with comparable sales down 0.8%. Domestic revenues fell 1.1% to $12.6 billion, driven by declines in home theatre and appliances, partially offset by growth in computing and mobile phones. International revenues rose 0.5% to $1.24 billion, aided by favourable foreign exchange rates despite a 1.3% comparable sales decline. The company's gross margin remained flat at 20.9%, whilst adjusted operating margin improved 10 basis points to 5%. Shares have fallen 4.6% since the earnings report.
Best Buy has raised its dividend for 22 consecutive years, now yielding 6.1% with an annual payout of $3.84 per share. The dividend appears safe with an earnings payout ratio of 57.2% and quarterly payments covered twice by earnings. However, free cash flow coverage has weakened to 1.57x in FY26 from 1.72x previously, and fell below 1.0x in FY2024. The company generated $1.258 billion in FCF against $801 million in dividend payments. Recent dividend growth has slowed significantly, with just a 1% increase in March 2026 compared to double-digit growth in 2021-2022. Best Buy carries $11.706 billion in total liabilities against $2.964 billion in shareholders' equity. The dividend remains secure for now, but potential tariff pressures or weak AI PC sales could threaten sustainability if FCF coverage drops below 1.2x.
Hohem has launched its iSteady MT3 Pro and iSteady MT3 AI-powered stabilizers for online purchase through Best Buy, with in-store availability beginning 30 March. The products will also become available on Amazon, Hohem.com and BHPhotoVideo.com on that date. The iSteady MT3 Pro, priced at $449, features multimodal AI tracking, a detachable wireless remote with touchscreen, and 5.5 lb payload capacity for professional filmmakers. The iSteady MT3, priced at $329, offers a lightweight design with built-in AI camera and 17 hours of battery life for everyday creators. First introduced at CES 2026, both stabilizers use Hohem's iSteady 10.0 algorithm and are compatible with mirrorless cameras, smartphones and action cameras. The MT3 Pro Kit will launch later this month at $549.
Best Buy will open six new stores over the next year, marking its first US expansion in over a decade, CEO Corie Barry announced during the company's Q4 FY 2026 earnings call. The stores will target growing markets and areas without existing Best Buy locations. The new locations will follow a smaller format model tested in Bozeman last year, departing from the superstore model of the 2000s. This shift comes after years of contraction driven by changing consumer behaviour and the Covid pandemic, which saw electronics retailers lose $9 billion in revenue between 2017 and 2022. Best Buy has closed stores annually since 2012. The smaller footprint stores are designed to reach customers in markets like Miami and Atlanta whilst maintaining an experiential retail approach.
Best Buy reported a surprise sales decline for the fourth quarter, with same-store sales down 0.8% against Wall Street's expectation of a 0.2% increase. Revenue totalled $13.81 billion, missing the $13.88 billion forecast, though adjusted earnings per share of $2.61 exceeded estimates of $2.46. CEO Corie Barry noted customers remain resilient but deal-focused, with over 50% earning more than $100,000 annually. The company expects first quarter same-store sales to return to 1% growth. For fiscal 2027, Best Buy forecasts revenue between $41.2 billion and $42.1 billion, with same-store sales ranging from a 1% decline to 1% growth. The company is monitoring rising memory costs driven by heightened demand, though it expects continued strength in computing and mobile phones.