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Creatify Lab

AI-powered video ads platform for e-commerce

Creative Director - Performance Advertising

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeMountain View, CA, USANo salary listedIn-person

About the Job

Requirements

  • At least 3 years of experience in creative direction, paid social advertising, or agency-side performance creative.
  • Strong conceptual thinking and ability to identify hooks and messaging that drive action.
  • Deep fluency in social-first advertising formats and real user behavior on major platforms.
  • Ability to use performance metrics to guide creative decisions.
  • Ability to design scalable creative frameworks.
  • Ability to present to clients, rally a team, and communicate complex ideas accessibly.
  • Experience managing creative teams in fast-paced, deadline-driven environments.
  • Hands-on experience with AI creative tools such as Veo3, Sora2, Kling, or similar, and ability to turn them into repeatable production workflows.
  • Strong AI prompting intuition and ability to identify formats that consistently produce usable, high-quality results.
  • Proficiency with Premiere, After Effects, CapCut, or equivalent.

Responsibilities

  • Own creative strategy for paid social video ads across Meta, TikTok, and YouTube, focused on click-through rate, cost per acquisition, and return on ad spend.
  • Develop ad concepts from scratch, including hooks, angles, narratives, and formats designed for rapid testing and iteration.
  • Write platform-native scripts that feel conversational and are designed for social feed viewing.
  • Manage and mentor a small creative team, setting standards for quality, speed, and ambition.
  • Represent Creatify creatively to key clients by presenting strategies, pitching concepts, and building trust as a strategic partner.
  • Design AI-powered workflows to increase production speed, creative variation, and testing cycles.
  • Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale.
  • Use performance data to scale winning ads, discontinue underperformers, and iterate quickly.

Desired Qualifications

  • Experience as a creative agency owner or co-founder.

About the Company

Creatify Lab

AI-powered video ads platform for e-commerce

Creatify Lab creates AI-powered video ads for e-commerce, DTC brands, and enterprises. Its platform lets users generate engaging video ads by entering a product link or uploading visuals and descriptions; the AI analyzes the product data, writes a script, and produces a video preview that can be tweaked for voice, avatar, and other elements. The product works through an automated pipeline: input product details, AI crafts a script, assembles a video, and then offers customization and testing features, plus API access. The service differentiates itself by focusing on end-to-end automated video ad creation with rapid creative testing and flexible pricing (including free trials and enterprise plans), plus options like API access to integrate with other systems. The goal is to lower cost per acquisition, boost click-through and conversion rates, and help brands quickly test and scale effective ad creatives.

Company size
51-200
Company stage
Series A
Total funding
$15.5M
Headquarters
Mountain View, CA
Founded
2023

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