Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Director of Franchise

Business & StrategyConfirmed live in the last 24 hours

Full-timeLisbon, PortugalNo salary listed

About the Job

Requirements

At least 10 years of relevant experience, including at least 2 years driving franchise growth or franchise scaling.
A proven track record of building and scaling multi-market franchise operations, ideally in France or Germany.
Deep expertise in franchise development, partner management, and commercial negotiations.
Strong financial acumen, including experience owning profit and loss, evaluating business performance, and making data-driven investment and growth decisions.
Experience creating processes, frameworks, and operating models from the ground up.
Ability to adapt and learn, challenge past assumptions, and build solutions for new business environments.
Hands-on operating experience and comfort working between strategy and execution in a fast-paced environment.
Ability to bring structure and executional rigor to a rapidly scaling franchise organization.
Experience collaborating cross-functionally and aligning Retail, Marketing, Operations, Product, and Business Development teams behind common goals.
Experience leading and developing high-performing teams, including managers and senior individual contributors.
Experience in high-growth, international, and performance-driven environments.

Responsibilities

Lead the next phase of Emma's franchise expansion strategy by building the structure, capabilities, and operating model to support growth across Europe.
Review, refine, and continuously evolve the franchise model, including economics, fee structures, growth strategy, market prioritization, compliance, and franchisee support programs.
Own and scale a high-performing Franchise team, developing existing talent and growing the organization to support future expansion.
Design and implement the processes, governance, and operating frameworks required to scale the business efficiently.
Lead the transition of Emma's existing network of partner-operated stores into a structured franchise model, ensuring successful adoption and long-term sustainability.
Expand Emma's franchise footprint across Europe by identifying, recruiting, and developing franchise partners.
Build strong franchisee relationships and alignment around a shared vision for growth and profitability.
Own the European Franchise profit and loss, delivering against revenue and contribution margin targets.
Partner with Retail, Marketing, Operations, Product, Finance, Legal, and other stakeholders to accelerate franchise growth.
Serve as a key member of Emma's Offline Leadership Team, reporting directly to the VP Offline Europe.
Travel regularly across Europe to support franchise partners, business development activities, and market expansion initiatives.

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

As Director of Franchise, you will own the development and expansion of Emma's European franchise business. You will be responsible for refining our franchise model, accelerating network growth, and building the organisational capabilities needed to scale successfully across markets while delivering strong commercial results.

What You’ll Do:

Lead the next phase of Emma's franchise expansion strategy, building the structure, capabilities, and operating model required to support ambitious growth across Europe.

Review, refine, and continuously evolve the franchise model, including economics, fee structures, growth strategy, market prioritization, compliance, and franchisee support programs.

Own and scale a high-performing Franchise team, developing existing talent while growing the organization to support future expansion.

Design and implement the processes, governance, and operating frameworks required to scale the business efficiently.

Lead the transition of Emma's existing network of partner-operated stores into a structured franchise model, ensuring successful adoption and long-term sustainability.

Drive the expansion of Emma's franchise footprint across Europe by identifying, recruiting, and developing high-quality franchise partners.

Build strong, long-lasting franchisee relationships, creating alignment around a shared vision for growth and profitability.

Own the European Franchise P&L, delivering against revenue and contribution margin targets.

Partner closelywith Retail, Marketing, Operations, Product, Finance, Legal, and other key stakeholders to accelerate franchise growth.

Act as a key member of Emma's Offline Leadership Team, reporting directly to the VP Offline Europe.

Travel regularly across Europe to support franchise partners, business development activities, and market expansion initiatives.

What We Are Looking For:

10+ years of relevant experience, with at least 2+ years driving franchise growth or franchise scaling.
Proven track record of building and scaling multi-market franchise operations, ideally in France or Germany
Deep expertise in franchise development, partner management, and commercial negotiations
Strong financial acumen with experience owning P&Ls, evaluating business performance, and making data-driven investment and growth decisions
Builder mentality with experience creating processes, frameworks, and operating models from the ground up
Demonstrated adaptability and learning agility, with the ability to challenge past assumptions and build solutions tailored to new business environments
Hands-on operator who is comfortable moving between strategy and execution in a fast-paced environment
Ability to bring structure and executional rigor to a rapidly scaling franchise organisation
Strong cross-functional collaborator who can align Retail, Marketing, Operations, Product, and Business Development teams behind common goals
Experience leading and developing high-performing teams, including other managers and senior individual contributors
Background in high-growth, international, and performance-driven environments

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.  

About the Company

Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Frankfurt, Germany
Founded: 2013

Recently Posted Jobs

Explore more opportunities at Emma Sleep

See more jobs